British travellers becoming more…
🗺️ British travellers in 2026 plan more holidays, with Gen Z and Millennials leading demand. Nearly 80% of Brits aim for as many or more trips, with an average of four trips per person. AI is used by 62% of Gen Z and 57% of Millennials for trip planning. UK travellers book 4.9 months in advance. Oslo, Copenhagen, Rabat, and Split/Zagreb are popular destinations. Partner-only breaks are most popular (44%), and 49% prioritize food and drink. Lux-scaping is rising, with 46% booking luxury stays.
Share