The new frontier of guest experience
📱 Oct 23, 2025, global market for immersive travel experiences is set to reach USD 188 billion by 2026, with a 26% annual growth rate. AR and VR tech boost guest engagement by up to 200%. Hotels use AI for personalized experiences, yet face hurdles like tech costs and privacy issues. Major brands like Marriott see increased bookings with immersive previews. VR tourism is predicted to grow by 33% annually through 2030.
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