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Innovation

4503 posts

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  • 4 min

AI is doing to hotel websites what Booking.com did twenty years ago

  • Automatic
  • 20 October 2025
🏨 Oct 20, 2025: Large language models risk turning hotel websites into invisible data sources. The rise of AI interfaces, like ChatGPT, leads to zero-click discovery, reducing hotels' brand presence and direct relationships. AI platforms summarize hotel information, diminishing website traffic. To adapt, hotels should structure content with schema-marked data, add unique storytelling, build direct relationships, and monitor AI search appearances. This shift echoes past changes with OTAs like Booking.com, where interface importance overshadowed inventory.
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Hospitality takes the hardest hit from Google’s AI search shift

  • Automatic
  • 20 October 2025
🤖 Oct 20, 2025, online search trends reveal a sharp decline in visibility for hospitality businesses. AI-generated answers on Google cause a 6.7% drop in monthly organic traffic for the sector, a stark shift from 47.9% growth in the previous year. Overall, organic traffic growth across industries slowed from 26.3% to 3.7%. Fashion, travel, finance, and manufacturing also face reduced traffic. To adapt, businesses must focus on authoritative, intent-driven content to maintain visibility.
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Chat is the new booking channel

  • Automatic
  • 20 October 2025
🚀 Oct 20, 2025, Sabre's new whitepaper highlights how conversational AI, including ChatGPT and Expedia’s AI travel assistant, is revolutionizing hotel bookings. These AI tools transform travel inspiration from social media into instant bookings through chat-based interactions. Hotels must integrate structured data for visibility and leverage AI-driven booking flows. Independent hotels can compete by connecting data through channel managers. Trust and transparent data are crucial for AI recommendations. AI assistants are evolving into digital travel agents.
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AI is reshaping how consumers discover brands

  • Automatic
  • 20 October 2025
📱 Oct 20, 2025, AI is reshaping consumer-brand engagement, transitioning from linear to nonlinear discovery paths. Over 50% of Gen Z begins brand discovery on social media, viewing it as more efficient than Google, where nearly 60% of searches now end without a click. Brands must blend paid, organic, and influencer marketing into an AI-driven ecosystem. Success relies on structured data, third-party validation, and quality content, as brands craft interconnected discovery journeys.
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  • 1 min

#hospitality #hoteltech #hoteliers #hotelsummit | Zoran Pejović

  • Zoran Pejovic
  • 19 October 2025
🏨 Hotel Summit - Executives Only 2025: Industry leaders and hotel tech experts gathered to discuss advancements in hospitality technology. Emphasis was placed on simplifying solutions and enhancing guest experiences, rather than overwhelming staff with complexity. Wolfgang Emperger from Shiji Group highlighted the need for tech to operate behind the scenes, enhancing job efficiency and guest satisfaction. The summit underscored the importance of hiring hospitality-experienced professionals for tech sales to effectively meet industry needs. #hospitality #hoteltech #hotelsummit
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  • 1 min

Meet the New A Line

  • Franke
  • 18 October 2025
☕ The A600 and A800 are innovative coffee machines designed for different needs. The A600, a versatile option, is perfect for various applications, with a recommended daily output of up to 200 cups. In contrast, the A800 is tailored for high-volume settings, offering enhanced power and speed with a capacity of 250 cups daily. Ideal for bustling locations, the A800 supports business growth with its scalable design.
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How is artificial intelligence reshaping the hotel distribution landscape?

  • m.welsch1
  • 17 October 2025
💻 OpenAI announced integration with Booking.com and Expedia, enabling users to book travel directly through ChatGPT. Ariane Gorin, CEO of Expedia Group, highlighted the potential for seamless travel experiences. The tool allows users to search for hotels, providing options and redirecting to booking platforms. OpenAI's Operator can perform actions like filling forms and making payments autonomously. This shift impacts hotel distribution strategies, moving focus from search engine optimization to AI-friendly offerings, challenging traditional rate parity practices.
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  • 2 min

Hilton Garden Inn gets cooking with celebrity chef Alex Guarnaschelli

  • HOTELSMag.com
  • 17 October 2025
🍴 Hilton Garden Inn partners with celebrity chef Alex Guarnaschelli for a limited-time Italian American menu at over 600 Garden Grille & Bar locations in the U.S. Available through December 31, 2025, the menu includes cheesy garlic bread, Italian meatballs, and Italian chopped salad. This collaboration aims to elevate the hotel dining experience by offering comforting and easily executable dishes.
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  • 2 min

#workbestie #connectedjourneys #thejourneyjedi | Sarah Samuel

  • Sarah Samuel
  • 17 October 2025
✈️ Yesterday, Amadeus hosted a media conference to unveil key findings from "Connected Journeys: How Technology Will Transform Travel in the Next Decade." 69% of travelers favor biometric gateways, 66% are interested in remote baggage check-in, and 64% would use an AI travel assistant, with 17% willing to pay extra. 25% are frustrated with Generative AI due to outdated information. Jan Reinmueller from Microsoft discussed AI's role in normalizing travel bookings.
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  • 1 min

HotelPORT secures $1.5 million in growth…

  • Travel Weekly Group Ltd
  • 17 October 2025
💰 HotelPORT secures $1.5 million in growth financing through Hum Capital’s Intelligent Marketplace. The funding will boost expansion across hotel brands and enhance AI-powered solutions. Founded by Fred Bean, HotelPORT offers data verification and guest engagement tools. The non-dilutive financing aligns with their SaaS revenue model, allowing scaling without impacting cash flow or equity. HotelPORT aims to set a new standard in verified content and AI-driven guest engagement.
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