AI is doing to hotel websites what Booking.com did twenty years ago
🏨 Oct 20, 2025: Large language models risk turning hotel websites into invisible data sources. The rise of AI interfaces, like ChatGPT, leads to zero-click discovery, reducing hotels' brand presence and direct relationships. AI platforms summarize hotel information, diminishing website traffic. To adapt, hotels should structure content with schema-marked data, add unique storytelling, build direct relationships, and monitor AI search appearances. This shift echoes past changes with OTAs like Booking.com, where interface importance overshadowed inventory.
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