Innovation

4503 posts

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Where Aggregators Win with Agentic AI

📱 Personal AI agents simplify tasks like planning holidays (20 hours) by automating comparisons previously handled by aggregators like Booking and Expedia. Aggregators must now focus on reliable outcomes, such as instant rebooking. Agentic AI enables direct interactions, reducing search time and increasing conversion. Empowerment tech ensures safe transactions with decentralized identifiers and verifiable credentials. Trust is crucial, and agents should act in customers' interests, transforming industries like banking, where agents optimize real-time financial management.
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  • 7 min

Why HR is Your Hotel’s Key to Productivity & Growth

📈 Myth misconceptions impact hotel productivity. HR boosts productivity by 11% (Gartner), debunking the notion they only handle paperwork. New tech adoption is low, with just 8% leveraging full gains. Proper rollout increases benefits 2.7 times. Productivity isn't about being onsite; supportive cultures raise output by 11%. Comprehensive data analysis is twice as effective as more data. Addressing these can increase productivity by 35%, equating to 6-hour workloads or more efficient operations.
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  • 2 min

Virgin Voyages Cut Creative Costs by 35% With AI. Why Are Hotel Teams Still Manually Building Campaigns? Google Just Changed the Game Google’s new Gemini Enterprise is a full-blown AI… | Michael J. Goldrich

💻 Virgin Voyages leveraged AI to cut creative costs by 35% and increase sales by 28%. Google’s new Gemini Enterprise delivers entire projects without delays, using over 50 AI agents. AI agents are now a standard, revolutionizing how companies operate by handling tasks quickly and efficiently. Hotel teams must adopt AI to remain competitive, focusing on outcome-oriented thinking. AI should be seen as a team member, transforming workflows and optimizing marketing and revenue strategies.
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  • 2 min

Guest Post: The agentic era

💻 AI is transforming the hospitality industry in the "agentic era." AI-powered travel agents can automatically rebook hotel rooms at lower rates, posing challenges for hotels dependent on last-minute rate drops. This could lead to financial losses of millions of euros annually. Hotels must adapt by refining their pricing strategies and enhancing guest experiences. While travelers benefit from better deals, hotels need to optimize inventory and revenue management to stay competitive and protect their earnings.
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  • 2 min

Geneva Airport smartens up passenger journey

🛬 Geneva Airport is undergoing a digital transformation with SITA's Airport Operations System (AOS) to handle an expected 20 million passengers by 2030. Since late 2023, the self-service bag drop has improved check-in speed and increased passenger satisfaction by 70%. This initiative aims to manage aircraft movements, check-in, and baggage with real-time data. Geneva is setting a benchmark for mid-sized European airports, balancing growth and sustainability effectively.
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  • 2 min

PriceLabs showcases AI tools at VRMA Las Vegas

💸 PriceLabs, during the VRMA Las Vegas conference, unveiled two new tools for short-term rentals. The Listing Optimizer uses AI to enhance property listings by analyzing headlines, descriptions, and photos, providing data-driven improvement recommendations. Additionally, the Dynamic Minimum Stays feature adjusts stay rules in real time, improving occupancy by adapting to demand and filling scheduling gaps. This strategic shift aims to boost revenue management beyond dynamic pricing, reflecting an industry trend toward holistic, integrated approaches.
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  • 3 min

Thoughtful Thursday – Expanding the TACT Advantage: Introducing the Travel Agent Booking Engine

📅 SwiftBook powers the new Travel Agent Booking Engine, seamlessly integrating travel agent bookings into properties' systems. This update, part of the TACT module, offers features like unified design, multiple user access, and enhanced security with a 30-minute session timeout. Properties gain streamlined operations, better data collection, and improved user tracking. This launch, dated October 2025, transforms travel agent networks into an extension of direct booking engines, enhancing brand presence and operational efficiency in the hospitality sector.
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Travel becomes a mirror of identity

🗺️ Oct 16, 2025: Booking.com's 2026 predictions highlight hyper-personalized travel. Who? Travelers. What? Ultra-personalized journeys. How? AI and technology guide decisions. 70% pursue “romantasy” escapes; 77% are open to tech-enhanced rentals. Where? Globally. 84% favor connected road trips via apps and AI. Why? To express individuality and creativity. Two-thirds use travel to test relationships. 67% travel for personal milestones. Culinary souvenirs and spiritually guided travel rise, shaping a new era of self-expressive tourism.
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Revolut takes off into travel

🛫 Oct 16, 2025: Revolut acquires AI travel agent Swifty, integrating its booking tech with Revolut’s loyalty services for 65 million users worldwide. Swifty, founded by Stanislav Bondarenko and Tomasz Przedmojski, brings AI-driven travel management capabilities. This strategic move enhances Revolut's lifestyle offerings, aiming to blend financial services with lifestyle convenience. The acquisition allows global scaling of Swifty's tech, positioning Revolut as a comprehensive lifestyle platform beyond finance.
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