Innovation - 10 Minutes News for Hoteliers - Page 97

AEO (Answer Engine Optimization): Winning in a conversational world

📚 Zero-click outcomes dominate Google searches, with AI Overviews (AIO) appearing above organic results, drastically reducing top organic click-through rates. AEO prioritizes answer citations. Google and AI engines still drive site traffic, but future clicks may shift to high-intent actions. Use SSR and schema for discoverability; llms.txt is not yet standard. Fresh content remains crucial, especially as AI rotates citations. Backlinks remain important, but entity authority is growing. AEO strategies enhance citation chances, not guarantees.

1 min

AEO (Answer Engine Optimization): Winning in a conversational world | Chandrasekhar Venugopal (CV) | 12 comments

🤖 Ethan Smith from Graphite shares insights on Answer Engine Optimization (AEO): prioritizing quality traffic over quantity, leveraging citation presence for head queries, and utilizing user-generated content for early-stage wins. Help-center articles are crucial for long-tail search success, and tracking share of voice in AI models like ChatGPT and Claude is essential. SEO is evolving, not disappearing, as AEO ensures brand presence in trusted answers.

1 min

How Tech Gave Me Time Back and Made Me a Better Hospitality Leader – Shanell Marinuzzi

📚 Shanell Marinuzzi, a hotel turnaround expert, discusses her journey from reliance on pen, paper, and spreadsheets to embracing technology to improve efficiency. She highlights technology's role in giving time back to focus on guest and team experiences, emphasizing that successful adoption is critical to realizing benefits. This insight is shared in a podcast episode produced by Clay Bassford from Bespoke Sound, aimed at helping hospitality businesses implement innovative ideas for better service outcomes.

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Hospitality Leaders on Maximising ROI from Marketing Budgets

📱 AI is transforming hospitality marketing. Traditional SEO declines with zero-click searches and AI-driven engines like ChatGPT and Google’s SGE. Legacy channels fail to deliver ROI. Personalised AI responses bypass traditional funnels, requiring brands to rethink strategies. Example: A traveler using ChatGPT for hotel recommendations highlights the need for hotels to feed accurate signals to AI. Hospitality marketers must adapt to AI conversations and dynamic personalisation, shifting focus from impressions to trust in AI-driven decisions.

1 min

Today, Perplexity launched Comet, an AI-powered web browser that embeds artificial intelligence directly into the browsing experience. Expedia Group is one of Comet's launch partners and our… | Jochen Koedijk

🚀 Today, Perplexity launched Comet, an AI-powered web browser embedding artificial intelligence to enhance browsing. Expedia Group is a launch partner. Travelers using Comet can be upgraded to OneKey Silver status, providing immediate travel perks. Comet makes travel planning faster and simpler.

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Booking.com integrates with FareHarbor

🌏 Booking.com and FareHarbor team up to add over 150,000 new attractions worldwide, expanding offerings in 5,000 cities across 115 countries. New attractions include the Montserrat Hiking Tour in Spain and the Prague Christmas Market tour. FareHarbor joins partners like Musement and Viator. The Genius loyalty program rewards customers for booking attractions. AI tools aid travelers in finding experiences. Eve Henrikson and Andrea Carini emphasize the partnership's global impact on travelers and operators.

4 min

Guest Post: Hotels risk missing the AI…

💻 In 2025, a survey of 21,000 hotels worldwide revealed AI ranks last in technology investments. Hotel data remains fragmented, preventing AI from reaching its potential. Unified data is essential for AI to automate processes, reduce costs, and improve guest experiences. Current challenges include duplicate profiles, inconsistent data, and siloed systems. Pressure to adapt is rising with decreasing tech costs and demand for personalized travel experiences. Unified data can help reduce OTA dependence and enhance direct bookings.

3 min

Which Tech Stack Is Worth Investing in for a Boutique Hotel?

💻 Boutique hotels face challenges with OTA commissions, rising guest expectations, and limited staff. A well-integrated tech stack is essential. Key systems include: Property Management System (PMS) for operations; a Channel Manager for OTA management; a Revenue Management System (RMS) for pricing; and a Customer Relationship Management (CRM) for guest loyalty. Integration ensures seamless operations and enhances guest experiences. RevOptimum offers strategic consulting to boost ROI and profitability for boutique hotels.

2 min

HBX’s innovative omnichannel voice solution…

📡 HBX Group partners with Ayesa to launch an AI voice solution for modernizing customer support. This project, built on Google Cloud's CCAI platform, integrates Dialogflow and Gemini AI models, enabling natural language interaction and automated task resolution. Over 30% of requests can be resolved without human intervention, enhancing operational efficiency and customer satisfaction. This innovation is a step towards embedding AI in all processes, transforming telephone support and setting HBX apart from traditional systems.

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As few as 16% of small hotels focus on…

🏨 Nearly half (49%) of small accommodation providers prioritize property management over guest acquisition, with only 16% focused on bookings. A SiteMinder study highlights these challenges. Despite 53% preferring to target more guests, 40% cite a knowledge gap as a major barrier to tech adoption. SiteMinder's Little Hotelier upgrade introduces Dynamic Revenue Plus for live market intelligence and Channels Plus for broader booking reach, enabling real-time optimization and simplified operations for small hoteliers.

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