Market Trends

💪 Since 2020, health & wellness has been the leading mega-trend, fueled by the COVID-19 pandemic, which shifted focus to immunity and mental wellness. Continuous tracking of this trend is crucial for addressing consumer behavior and demands.

🥃 Indian whiskeys, often called "rum whiskeys," are blended malts made with molasses and can mature within a year due to India's hot weather, contrasting with Scotch and Irish whiskeys' three-year maturation. This rapid aging process and the common practice of selling Indian brands with low-age or no-age statements have impacted their reputation among whiskey enthusiasts.

🍜 Since 2018, plant-based dairy and meat alternatives have gained traction in the Asia-Pacific region. The global meat supply chain disruptions and increased concerns of disease transmission via meat during COVID-19 in 2020 further accelerated this growth, leading to more consumers trying plant-based meat alternatives.

🏨 Whitbread PLC, owner of Premier Inn, will open a new 81-room hotel at Belfast International Airport in 2026, following investments in over 550 rooms at UK airports since September 2024. The Belfast hotel, with 125 parking spaces, a restaurant, bar, and landscaped gardens, is part of a growth strategy targeting key transport hubs. It represents a £6 million investment and will create 30 jobs. Whitbread operates 85,500 rooms across 855 locations and aims for 125,000 rooms in the UK and Ireland.

🏨 In a January 9, 2025 episode, Ben Rafter, CEO of Springboard Hospitality, discusses his transition from the tech industry to hospitality, blending technology with a guest-centric approach. Insights include lessons from the 2008 financial crisis and the importance of data, personal development, and AI in hospitality. ???? Listen to transform these innovative ideas into action.

🎡 In January 2025, Louis Vuitton and Takashi Murakami unveiled a pop-up store in New York City's SoHo at 104 Prince Street. The shop, inspired by Tokyo's capsule hotels, features color-blocked rooms with rounded furniture to celebrate their collaboration's new phase. Original and updated Louis Vuitton x Murakami bags and accessories are displayed in monochrome spaces, complemented by a café and a cinema showcasing two Murakami animated films from the original collection launch. The New York event is among multiple planned global celebrations, with the largest pop-up occurring in Tokyo.

🏠 Marriott International's luxury lifestyle brand, W Hotels, opened W São Paulo in Brazil, featuring 179 rooms, 16 suites, two restaurants, three bars, a spa, gym, outdoor pool, and five event spaces. The hotel is located in a skyscraper on Rua Funchal. Additionally, the W Residences São Paulo offers 216 units across 21 floors, with amenities like an indoor pool, saunas, gym, and co-working spaces. W Hotels now has 70 destinations worldwide.

🏨 Mama Shelter opened its first Middle East hotel in Dubai’s Business Bay, featuring 197 rooms. Amenities include Mama Restaurant, Mama Trattoria, Mamm’s Bar, and Mama Skypool, plus four outdoor swimming pools, a 50-seat outdoor cinema named CineMama, five ateliers, a break room, foosball tables, live DJ sets, and a shop with perfumes, T-shirts, hoodies, and bags. Ennismore's hospitality approach is showcased in Mama Shelter Dubai, offering a blend of leisure and work facilities.

🏨 STAAH, a leading technology firm, analyzed hotel reservations across 500+ integrations worldwide to determine top booking channels. Key findings include the dominance of OTAs such as Booking.com, Expedia, Agoda, and regional players like GoMMT, Traveloka, Tiket.com, and Pitchup.com. Trip.com and Hotelbeds also showed gains. Direct bookings through STAAH SwiftBook ranked high in New Zealand (2nd), India (4th), and the UK. B2B OTAs and STAAH GDS show strong growth, indicating a diverse, multichannel approach is effective in reaching niche markets.