Market Trends

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Hilton captures rising demand for experience-led luxury travel

🏨 Hilton’s luxury segment saw strong performance in 2025, setting a positive outlook for 2026. Key hotel openings include Waldorf Astoria Seychelles (2025), Osaka (2026), and Jaipur (2027); Conrad Orlando (2025), Chongqing (2026), and Budapest (2026); LXR Tokyo (2026), Diriyah (2026), and Bali Ubud (2027). Growth is fueled by demand for multigenerational, solo, and culturally immersive travel experiences, with expansion in EMEA, Asia, and island destinations.
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#hospitalitymanagement #experience #onlinereview #human | Thibault Catala | 11 comments

📈 In 2022, a European study highlighted breakfast as a top-3 hotel selection driver, following location and price/value. Reviews impact demand and RevPAR, with 80%+ of travelers trusting online reviews more than official websites. Most negative reviews stem from service quality. Reputation influences profitability, and review scores predict satisfaction and return intention. Hospitality success hinges on human emotions, not just tech or revenue management, emphasizing the industry’s human-centric nature.
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Are Your Hotel Markets Turning Revenue into Real Profit?

📈 RevPAR fell by 6% with stable occupancy, indicating rate resistance in urban markets. TRevPAR decreased by 4%, signaling a decline in ancillary revenue streams. GOPPAR dropped by 12% due to rising operation costs like labor and energy. Flex improved from 28% to 32%, showing better cost control despite revenue softness. These metrics highlight the importance of profitability intelligence over revenue-only metrics for hotels to effectively manage margins and adapt to market conditions.
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New Study Highlights EU-US Labour Productivity Gap 2019-2024

📊 The European Employers’ Institute released a study on December 2, 2025, examining the EU–US labour productivity gap from 2019–2024. EU productivity in 2024 averaged $72/hour (PPP) versus $116/hour in the US, marking a 38% gap. The gap widened due to a 9.7% US productivity increase compared to the EU's 2.4%. Key drivers include pandemic labour-market responses, the US digital and AI boom, and EU industrial competitiveness challenges.
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The new drivers of hotel loyalty: flexibility and value

🏨 Dec 2, 2025, U.S.: SiteMinder and Choice Hotels highlight a trend of travelers preferring direct bookings for flexibility, transparency, and value. Choice and Hilton revamped loyalty programs with easier status tiers and frequent rewards. Loyalty program memberships surged, with Choice surpassing 73 million members. Starting 2026, Choice will allow point transfers, aligning with diverse travel patterns. Elite status is now more accessible, with Choice rewarding members every five nights and offering faster credit via co-branded cards.
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We just pulled the early numbers from our global OTA research (coming soon). And the results surprised even us. ???? Airbnb. Not in the top five. Expedia. About 41 million organic visits. Booking.com.… | 10 Minutes Hotel

🌎 Expedia gathered approximately 41 million organic visits, while Booking.com saw about 274 million, plus an additional 27 million paid visits. Despite these figures, Airbnb did not make the top five in global OTA research. The diverse market includes hundreds of OTAs worldwide, creating a complex distribution network for hotels. More detailed data will be available soon, potentially in a downloadable Google sheet. Stay tuned for updates and explore the Hotel Brands of the World infographic.
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Making the Most of Space: From Multiuse Lobbies to Oversized Fitness Centers

🏨 Hotel designers are embracing multifunctional spaces to cater to bleisure needs. Molly Forman from //3877 notes evolving lobbies now blend work, socializing, and relaxation, with work functions moving to lobby co-working areas. At The Talbott in Chicago, the lobby transforms into intimate spaces. The AC Hotel Arlington in Virginia features a fitness center over double the size required by Marriott, aiming to attract high-profile guests. Flexibility and revenue drive these design trends across brands and locations.
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Minor Hotels Travel Trends Report Reveals Optimism and Travellers’ Search for Connection in 2026

🗺️ Released by Minor Hotels, the 2026 Travel Trends Report highlights key insights: 94% of respondents plan to maintain or increase travel, with 47% boosting budgets. Luxury travelers, at 61%, are nearly twice as likely to travel more. Quality time is a priority for 86%, planning leisure with companions. Authentic experiences and sustainability influence choices, with 47% considering a hotel's eco-record. Emerging tech like AI chatbots now assist 12% in planning.
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Analyze More, Faster. LodgIQ Launches its Winter 2025/2026 Game-Changing Updates

📊 LodgIQ announced a major platform update for Winter 2025/2026, enhancing analytics and integration capabilities. New tools include Advanced Pickup Analytics and Next-Generation PMS Integrations, allowing hotels to manage reservations in real-time for over 550 hotels. The platform supports multi-property operations and automates manual tasks, fostering strategic revenue management. Key executives, Vincent Ramelli and Sougata Chatterjee, emphasize the drive for innovation and efficiency. LodgIQ is based in Silicon Valley, New York City, and Bangalore.
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