Market Trends - 10 Minutes News for Hoteliers - Page 15

6 min

Big shifts in global planner sourcing for meetings and events

📅 Surveying 1,650 planners globally, Cvent highlights 2026 trends. Only 70% foresee growth in in-person events (down from 90%). AI usage rises, with 75% leveraging it for venue selection and data analysis. Event costs are expected to increase by up to 20%. Planners spend 6-10 hours on tech for each event. 96% use online RFP tools. Transparency, flexible venues, and strong vendor relationships are essential amid staffing challenges, as planners prioritize unique, engaging experiences.

3 min

International Tourist Arrivals up 5% in the First Nine Months of 2025

🗺️ International tourist arrivals grew by 5% from January to September 2025 compared to 2024, reaching over 1.1 billion. Africa led with a 10% increase, while Europe hosted 625 million tourists, a 4% rise. Asia and the Pacific saw an 8% growth. Brazil experienced a 45% surge, and international air traffic rose by 7%. Despite high inflation and geopolitical tensions, visitor spending remained robust, with Japan and Egypt reporting significant increases in tourism receipts.

1 min

E-Magazine Issue #13

🍴 Saladplate, the official hub for Hospitality, Food, and Beverage under Informa Markets, delivers weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. The platform connects users with over 10,000 brands and provides event info from 35+ international trade events.

2 min

Surge in Christmas demand for European cities

📅 Paris and London have seen hotel bookings for the Christmas period increase by 22% and 31%, respectively, according to RateGain's data. Spanish cities Madrid and Barcelona experienced growth of 75% and 46%, while Rome and Warsaw saw increases of 49% and 51%. The data covers stays booked from December 20 to January 4. International arrivals rose 42%, with long-haul destinations down by 62%. Travelers are booking nearly three months ahead, with longer stays being popular.

1 min

Hotels don’t fail because of markets. They fail because the owner and the operator don’t share the same definition of value. The Alignment Gap is the biggest destroyer of value in our… | Emmanuel Dissez | 27 comments

📈 Operators focus on RevPAR, brand standards, and guest scores, while owners prioritize NOI, cash yield, and exit valuation. This misalignment, termed "The Alignment Gap," leads to delayed CapEx, rising costs, and slow decisions, eroding value. Successful hotels align both perspectives through good asset management, fostering profit-focused operations, disciplined investment, and understanding investor horizons, ensuring EBITDA growth and scalable business. Alignment, not luxury, drives hotel success.

5 min

Impact Scores: How Guest Feedback Data Predicts Satisfaction and Shapes Your Hotel Success

🏨 Travelers rely heavily on reviews, with 95% reading them before booking and 76% willing to pay more for higher scores. TrustYou CXP’s Impact Scores help hotels understand feedback by analyzing reviews using AI, revealing key influencers like location and service. Negative impacts often come from price, maintenance, and WiFi. Using Impact Scores, hotels can prioritize improvements, enhance satisfaction, and boost bookings by acting on real insights and showcasing strengths in marketing.

5 min

The Leading Hotels of the World Holds its 59th Annual Convention in Bangkok, Thailand

🏨 General Managers and industry leaders gathered from November 20-22, 2025, in Bangkok, Thailand, for The Leading Hotels of the World's Annual Convention. With over 425 luxury hotels represented, discussions focused on hospitality trends such as AI and global volatility. Shannon Knapp, LHW’s CEO, emphasized opportunities in the evolving landscape. Awards were given, including "Leading Legend" to Guido Fiorentino and "Sustainability Leader" to Bürgenstock Hotel. The next convention is set for Rome, Italy, in November 2026.

Why AI is absorbing hotel metasearch

📱 Nov 26, 2025, AI is transforming hotel search by replacing comparison grids with conversational interfaces. Visibility now relies on trustworthy data rather than bidding, benefiting larger platforms with structured content. AI prioritizes guest intent over price, altering discovery order and favoring hotels with clear, personality-driven content. Independent hotels risk exclusion without data quality upgrades. The hotel website becomes crucial for accurate representation, as metasearch evolves into an invisible, AI-driven process prioritizing relevance and trust.

The future of wellness economy: five dimensions shaping hotel strategy

🏨 Nov 26, 2025—Hotels globally are redefining experiences and revenue models as wellness becomes a core guest expectation. McKinsey highlights five dimensions shaping the wellness economy: physical health, mental balance, appearance, sleep quality, and nutrition. Guests prefer personalized wellness options and are willing to pay more for tailored services. Technology, including wearables and AI, enhances these offerings. Wellness integration into everyday hotel experiences can boost loyalty, repeat business, and create new revenue streams.

2 min

Pan Pacific Hotels expands serviced apartments business

🏨 Pan Pacific Hotels Group will manage PARKROYAL Serviced Suites Manila Bay, set to open in 2027 with 169 suites in Metro Manila's commercial zone. The location supports long-stay trends driven by corporate travel and extended visits. Metro Manila is a pivotal hub for business and culture. The Group's strategy focuses on enhanced residential features for long stays, emphasizing flexibility, technology, community, and sustainability. This development continues their Southeast Asia expansion after recent openings.

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