Consumers Visit 277 Websites Before Booking Travel
📌 Travelers now visit 277 web pages before booking a vacation, a significant increase from 38 in 2013. The booking process takes on average 303 minutes, or over 5 hours, often involving a return to online travel agencies (OTAs) after checking other sites. Early planning averages 2.5 pages per day, increasing to 25 pages on the purchase day. Despite efforts to simplify, the complexity underlines the growing importance of travel advisors.
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