Market Trends

🗺 Nov 20, 2025: According to the Virtuoso Luxe Report, luxury travel in 2026 focuses on meaningful experiences. 67% of travel advisors anticipate increased bookings, with 55% expecting higher spend per trip. Destinations are influenced by climate, with 45% of clients altering plans due to climate concerns and 76% opting for off-peak travel. Rising interest in Japan, Iceland, and Morocco highlights shifting preferences, and wellness trips rank as the second-most requested for solo travelers.

🏠 As travelers aim to reconnect, properties are enhancing their allure with integrated health and wellness offerings. This approach emphasizes connections to nature and the environment. By doing so, venues deliver calming, authentic experiences, helping them stand out sustainably in a market centered on meaning, well-being, and personal balance.

💸 Tidan Hospitality and Real Estate Group, leading since 1970, faced inefficiencies in financial planning for its 12 hotels due to manual processes. Christine Larocque, Director of Accounting, highlighted that implementing FairPlanner by Fairmas improved budgeting and forecasting, previously hampered by Excel reliance and limited ERP capabilities. Notable features include seamless budget-actual comparisons and enhanced quarterly financial analysis. The adoption led to time savings, better financial decisions, and improved collaboration, with a 12-month rolling schedule developed for banks.

🏨 Hotels are prioritizing unique design, personalized offerings, and distinctive services by integrating local culture, resources, and stories. This trend helps strengthen market positioning and ensures long-term competitiveness as establishments build their identity around the character of their territories.

🏠 Luxury properties are strengthening their exclusivity as more customers seek unique experiences. Establishing a distinct identity is crucial in today's sophisticated market. Key elements driving this differentiation include not only materials and aesthetics but also design coherence and service excellence. These factors are fundamental in shaping both the distinctiveness and long-term appeal of luxury real estate.

🛌 Economic hotel and hostel operators are now focusing on differentiation to stay competitive. In response to evolving customer expectations, they balance affordability with relevance, comfort, and experience. This strategic shift is reshaping operational models and pushing brands to refine their value propositions to align with changing demand patterns.