Market Trends

Hotel Revenue Trends 2025 💸 U.S. hoteliers in 2025 face challenges with room revenue rising only 0.8% in the first half, predicts CBRE's RevPAR annual growth at a mere 0.1%. Despite this, food and beverage (F&B) revenue per occupied room increased by 3.8%. Luxury and resort hotels thrive with an 8.7% rise in banquet revenue, while convention hotels see a 7.3% decline. F&B profit margins improved to 29.1% from 28.7%, with labor expenses making up 59.4% of costs.

📈 Hotel benchmarking transforms operational questions into data-backed insights. The Uniform System of Accounts for the Lodging Industry (USALI) 12th Revised Edition by Hospitality Financial and Technology Professionals (HFTP) enables standardized financial reporting across the global industry. Key enhancements include refined departmental classifications, enhanced distribution channel reporting, and detailed market segmentation tracking. HotStats will implement USALI in January 2026, improving benchmarking accuracy and strategic value. USALI framework adoption leads to better decision-making, transparency, and profitability insights.

🗺️ 73% of Europeans plan to travel between October 2025 and March 2026. 63% aim for international travel within Europe, up 3% from last autumn. Southern Europe sees a 52% travel intent, with Spain (12%, +5 points) leading. 82% maintain or increase travel budgets despite financial limits being a barrier for 36%. Middle-aged Europeans (45–54) are the most enthusiastic, with mature travelers preferring single, meaningful trips. Air travel is preferred by 57%, with car (25%) and train (13%) trailing.

🏨 Branded hotels generally outperform independent ones in topline revenue due to market presence, revenue management, and loyalty programs. Chains charge various fees, sometimes exceeding 20% of rooms' revenues, but achieve similar EBITDA levels as independent hotels. Brand standards provide consistency, but can limit flexibility. Independent hotels face challenges in compliance with safety standards and talent retention. Despite these hurdles, they offer unique experiences and owner involvement. The choice between branded and independent hinges on strategic goals and resources.

🌎 In 2024, Latin America's travel sector generated US$67.9 billion in gross bookings, slightly below 2023 levels. However, bookings are projected to grow 17% in 2025, reaching a record $79.2 billion. Key markets include Mexico, Brazil, Colombia, Chile, and Argentina. The region's suppliers, including airlines and hotels, are evolving to become more connected and competitive, adapting to macro and political volatility. This trend is set to shape the future of travel growth in Latin America.

🏨 Nov 6, 2025 — The U.S. hotel industry is heavily impacted by the federal government shutdown. It’s losing $31 million daily, with total losses at $650 million. Over 30 hotel associations urge Congress to restore operations, as declining traveler confidence leads to cancellations. Small hotels face severe financial risks. The industry, supporting 2.1 million direct jobs and contributing $894 billion to GDP, deeply affects local economies, restaurants, and tourism.

📈 [NEW YORK | Nov. 5] NYU SPS Tisch Center, Stayntouch, and IDeaS released the "2026 Hotel Technology Outlook" report. 30% of All-in-One users plan to switch to Best-in-Class systems, emphasizing flexibility and functionality. Only 34% of All-in-One users are satisfied with support. Users of Best-in-Class systems report higher satisfaction (70% vs. 55% in PMS). Integration remains a challenge, with 38% citing it as a pain point. 51% plan tech upgrades in the next 12-24 months.

💸 Choice Hotels International, Inc. reported Q3 2025 results in North Bethesda, Maryland. Net income rose to $180 million from $105.7 million in Q3 2024. Adjusted EBITDA hit $190.1 million, a 7% increase. Global franchise agreements surged 54%. International net rooms grew 8.3%, with strong expansion in China and France. Total revenues increased 5% to $447.3 million. U.S. extended stay net rooms grew 12%. Liquidity stood at $564.2 million with a debt-to-EBITDA ratio of 3.0x.