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Market Trends

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  • 2 min

Cloudbeds Debuts Revenue Intelligence, Guest Marketing Capabilities Powered by Signals AI Model

  • LODGING Staff
  • 23 September 2025
📈 Cloudbeds in San Diego announced new capabilities for Signals—a foundation AI model for hotels—enhancing revenue intelligence and guest marketing using causal AI. Processing 4 billion data points per hour, it reaches 95% forecasting accuracy over 90 days. Bespoke Hotels used Signals to earn £1 million in a year with targeted marketing, achieving 20% open rates. Signals, built on proprietary hospitality data, offers 4 billion data processing, unified insights, and personalized guest experiences.
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  • 3 min

Full list of winners for AA Hospitality Awards 2025 unveiled

  • Heather Sandlin
  • 23 September 2025
🍽 Chef Gareth Ward and sommelier Nataliia Maiseionok won top honors at the AA Hospitality Awards 2025 in London on September 2025. Ward, from Ynyshir, won AA Chefs’ Chef of the Year, while Maiseionok, from Fischer’s Baslow Hall, won the inaugural Rising Star Award. The event, held at JW Marriott Grosvenor House, had over 960 attendees and featured 18 award categories. Notable winners included The Cavendish Hotel in Derbyshire and Raffles London at The OWO, which received 5 Red Stars.
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  • 1 min

The Captain’s Club in Christchurch brought to market

  • Corina Duma
  • 23 September 2025
🏨 The Captain’s Club Hotel and Spa in Christchurch, Dorset, has hit the market on a freehold basis. Located on Wick Lane by the River Stour, this four-star hotel offers 17 bedrooms, including 12 suites with private lounges. It features a spa, a 2 AA Rosette restaurant, and event facilities for 100 guests. Planning consent for 29 more bedrooms and seven suites is secured. Ed Bellfield from Christie and Co highlights its profitability and expansion potential.
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US hotel outlook dims as growth lags and costs rise

  • Automatic
  • 23 September 2025
📈 Sep 23, 2025 - The CBRE report indicates economic challenges for hotels amidst soft GDP growth and persistent inflation. Despite steady consumer spending and business sentiment, hotel occupancy and RevPAR are pressured by short-term rental competition. STR demand grew 3.6% in July, while hotel demand decreased by 0.3%. Inbound international travel fell 3.1%, impacting U.S. hotel demand. Operating costs outpaced revenue growth, reducing profit margins by 2.7% in June. TSA and Google trends suggest possible fall travel demand improvement.
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Spain’s hospitality sector ends summer with lower revenues

  • Automatic
  • 23 September 2025
🏖️ Sep 23, 2025, Spain faces a tourism downturn with falling visitor numbers, especially from the UK, affecting cities like Barcelona and Benidorm. Declining tourist spending exacerbates economic strain, with protests and negative headlines deterring visitors. Both coastal and urban areas report revenue and job losses. Tourism, crucial to Spain’s GDP, is at risk, with tour guide sales down 20%, raising concerns about Spain's ability to maintain its tourism status.
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  • 2 min

2025: Turning Financial Agility into Hotel Opportunity

  • Joe McAweaney1
  • 22 September 2025
🏨 2025, global hotel market sees shifting trends. Occupancy rates remain strong, but average daily rates soften, especially in the economy sector. Rising costs highlight need for financial agility. Hotels adapt, offering unique packages and tech for guest experiences. Mews collaborates with YouLend for flexible, revenue-based financing. Average acceptance rate is 73%, with offers in 72 hours. This funding model scales with hotel income, providing support during fluctuating demand. Smart reinvestment is key to future success.
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  • 2 min

Data Appeal and Mabrian become European…

  • Travel Weekly Group Ltd
  • 22 September 2025
📈 Data Appeal and Mabrian have partnered with the European Travel Commission (ETC) to provide quarterly sustainability insights and tourism data to Europe's 36 national tourism organizations (NTOs). Founded in 1948, the ETC aims to enhance sustainable tourism in Europe. Data Appeal offers metrics on sustainability, while Mabrian supplies data on travel interests, security, and demand. This partnership helps NTOs make informed decisions and improve destination management through ETC's various communication platforms.
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  • 1 min

Travel, Europe’s overlooked economic powerhouse

  • Automatic
  • 22 September 2025
🌎 Europe, Sep 22, 2025: Travel and tourism, projected by Oxford Economics to outpace finance and manufacturing from 2024-2029, are crucial for Europe's economy. With €400 billion in receipts, the sector rivals a mid-sized EU state's GDP. SMEs generate 81% of hospitality’s value and 85% of jobs. Yet, a digital divide threatens independent businesses. Policies should focus on upskilling and innovation to prevent industry bifurcation and leverage tourism’s strategic cultural and economic significance.
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  • 1 min

The hidden costs of hotel bookings

  • Automatic
  • 22 September 2025
💸 Sep 22, 2025, hotel industry experts discussed the hidden costs of direct bookings. Marketing, loyalty perks, payroll, and third-party fees reduce profitability. Tools like Juyo Analytics and Kalibri Labs’ Hummingbird provide insights but lack precision. Traditional benchmarks like Net RevPAR are insufficient; new formulas are being tested. Loyalty costs and labor for sales teams are often underestimated. Google’s Performance Max campaigns are emerging as important strategies to challenge OTAs. Get detailed insights from HSMAI.
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  • 1 min

North Americans plan record levels of international travel

  • Automatic
  • 22 September 2025
🌎 Sep 22, 2025: U.S. and Canadian travelers are planning more international trips, with Americans averaging 2.8 and Canadians 2.2 trips over the next two years. Safety and political stability are now prioritized over cost. Ocean cruise interest has increased, particularly among younger travelers. "Bleisure" travel is trending, with 90% of Americans and 80% of Canadians extending business trips for leisure. Two-thirds of Americans will use travel advisors, while more travelers opt for premium class for flexibility.
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