Market Trends

🏨 WASHINGTON, D.C., late August: A survey by the American Hotel & Lodging Association (AHLA) reveals financial strains on nearly 400 hotel owners/operators due to rising costs and uneven demand. 32% delayed development projects, 24% scaled back, and 8% canceled. Only 8% proceeded with new investments. 49% report understaffing. Leisure travel declines for 30% of hotels, while business/government travel drops for 15-17%. AHLA aims to advocate for policies that boost travel and reduce operational pressures.

🏨 Fall 2025, Austin, Texas: The Hospitality Asset Managers Association (HAMA) released its Industry Outlook Survey, with insights from 81 hotel asset managers, representing 33% of membership. Over 70% anticipate a 1-3% rise in RevPAR. Two-thirds are pursuing acquisitions, while 80% plan renovations in the coming year. The survey, linked to HAMA’s Spring 2025 Annual Meeting, reflects optimism for Q4 and a proactive industry stance.

🏨 Despite rising interest rates, UK hotels are investing millions in spa facilities. The Grand Brighton recently committed over £2 million to spa renovations, reflecting the booming wellness industry valued at £171 billion in 2022. Hotel spas offer diverse revenue streams from treatments to day packages, attracting wellness-focused travelers. Nearly 60% of consumers who traveled for wellness in 2024 plan to do so next year. A good spa combines design, functionality, and future-proofing with a strategic vision.

📈 Economic headwinds and supply chain disruptions are accelerating changes in the hospitality industry. Leaders must adopt agile supply chain methods using advanced technology, data insights, and supplier diversification to stay competitive. Procurement should integrate deeply with business strategy, using data analytics for real-time insights. Establishing KPIs and leveraging Group Purchasing Organizations (GPOs) can enable efficient change implementation. The focus is on achieving strategic growth while maintaining operational effectiveness and minimizing risk.

📚 Award-winning hospitality marketing leader Leora Halpern Lanz, Associate Professor at Boston University's School of Hospitality Administration, discusses visibility's impact on guest satisfaction. Using a hotel case study, she emphasizes the importance of both physical and digital visibility for enhancing guest experiences and satisfaction scores. Her book, "Developing Your Marketing Mindset," offers insights for hospitality professionals. Tune into the podcast “Developing Your Marketing Mindset” for more practical tips on transforming visibility into value for your business.

🏠 Hospitable launches a global education platform, Hospitable Academy, offering free expert-led courses to aid short-term rental hosts. The first course, “The Shift from Long-Term to Short-Term Rentals,” features 18 lessons in six chapters, focusing on increasing income, guest experience, and scaling operations. Led by Matthew Krueger, the course covers market analysis and daily operations. Future courses will include listing optimization and direct booking strategies, benefiting both new and experienced hosts.

🛌 59 Longevity Hotels are being tracked globally by Buy That Hotel, with most located in the Alps. Emerging markets like Turkey, Mexico, and Costa Rica are still underdeveloped. Guests seek measurable health improvements: better sleep, improved biomarkers, and healthier routines. The industry, led by ultra-premium resorts, has room for mid-market expansion. Longevity Hotels present a new model: longer stays, higher spending, and brand loyalty, suggesting this trend is more than temporary.

🗺️ China’s travel market grew by 5.5% to $151.8 billion in 2024, with 5.6 billion domestic trips. Despite this growth, challenges persist, with outbound travel expected to reach 155 million trips by 2025. Online travel agencies, like Ctrip and Meituan, drive market expansion, with online revenue hitting 73% in 2024, projected to rise to 82% by 2028. International hotel brands expand, while domestic supply controls key sectors. The market won't surpass 2019 levels until 2026.

📰 September marks the start of the key Fashion Week season, the most profitable 100 days for luxury brands. Florence Roussel, driving Monaco's Société des Bains de Mer strategy, emphasizes meaningful brand experiences. The Grand Prix de la Haute Joaillerie will debut in October 2025, redefining luxury with cultural energy. Post-Covid, brands chase Gen Z with experiences, risking dilution. Hermès and Chanel succeed by anchoring experiences in brand DNA. The focus is shifting from mere experiences to creating lasting meaning.