Market Trends

1640 posts

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How checking-in with your employees can reduce your hotel’s turnover rate 

🏨 Hospitality industry employees face increased turnover during summer months, specifically June, July, and August, with rates rising to 3.56% compared to 3.14% in other months. The leisure and hospitality sector sees the highest summer attrition at 5.04%, significantly more than the retail trade sector at 4.87%. Key retention strategies include frequent check-ins, transparent communication, and 'stay interviews' to address employees' concerns early. Implementing these in spring can optimize the working environment before the busy season.
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  • 2 min

Marriott Q2 RevPAR rises 1.5% due to strong global markets

🏨 Marriott International reported a 1.5% rise in global RevPAR for Q2 2025, with international markets growing 5.3%. Adjusted EBITDA increased 7% to $1.42 billion, and adjusted net income rose to $728 million. Despite a slight dip in reported net income to $763 million, Marriott added 17,300 net rooms, reaching over 9,600 properties. Their development pipeline hit 590,000 rooms, with 30% from conversions. Base management fees rose nearly 5% to $1.2 billion.
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  • 3 min

The Real Purpose of Hotel Benchmarking – Amanda Hite, STR

📈 **Josiah and Amanda discuss the importance of benchmarking in the hotel industry.** When? 2025. Where? U.S. hotel market. What? The key is consistency in tracking data to grow market share. How? By adapting to changes and focusing on competitive growth. The U.S. hotel demand forecast has been revised to -0.1%. With no new demand growth, businesses must shift demand from competitors to succeed. Why? To survive in a rapidly changing environment.
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  • 2 min

Aimbridge launches all-inclusive hotel division

🏖 Aimbridge Hospitality, led by CEO Craig Smith, has launched a dedicated all-inclusive division in Miami to meet growing demand. Previously with Marriott, Smith has expertise in expanding all-inclusives in Latin America and the Caribbean. The all-inclusive model, with 88% of global inventory in these regions, is rapidly expanding, growing four times faster than other leisure segments. Aimbridge plans to start operations by year-end, aiming to capitalize on the segment's evolving high-demand for personalized and luxury experiences.
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  • 1 min

Leisure travel market to triple over the next 15 years

🛫 Aug 13, 2025 – China, India, and Saudi Arabia are expected to drive global leisure travel spending from $5 trillion in 2024 to $15 trillion by 2040, according to Boston Consulting Group. China is projected to lead with over 10% annual growth. Domestic travel is the largest segment, yet international travel will increase from $424 billion to $1.4 trillion. About 70% of travelers from these regions extend work trips for leisure, prioritizing experiences over goods.
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Short-term rentals outperform U.S. hotels in Q2

🏠 Aug 13, 2025, U.S.: Short-term rentals (STRs) surpassed hotels with a nine-point RevPAR lead in Q2 2025. Despite economic challenges, demand remains steady with many regions seeing double-digit gains. Mid-Atlantic saw RevPAR +11%, New England +10%, Rocky Mountains +9%, and Hawaii +6%. The Southwest experienced a decline, with RevPAR -4% due to oversupply. September occupancy is down 11% YoY. Operational agility and market-specific strategies are crucial for navigating 2025.
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  • 5 min

Why offering free cancellation is vital for hotels

📅 For years, free cancellation policies have been popular among hotels, spurred by online travel agents. Larger hotels benefit as they handle last-minute cancellations without major impact. Smaller hotels struggle, especially boutique ones with fewer than 10 rooms. According to Eviivo, two-thirds of hotels offer a cancellation policy between 1-7 days, with the most effective window being 1-3 days. Speculative bookings often lead to last-minute cancellations, posing challenges but also opportunities for price adjustments.
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  • 3 min

Solo Travelers Are on the Rise — Is Your Website Ready to Welcome Them?

🗺️ More than half of travelers will go solo in 2024, a market projected to grow from $482.5 billion to over $1.5 trillion by 2033. Hotels are capitalizing by personalizing digital experiences for solo guests, offering 10% discounts on single rooms, and highlighting unique perks. Locations like The Lindenberg, Le Victoria, Eremito Hotel, and Atlantic Hotels are crafting messages and spaces that cater to the independence, connection, and relaxation sought by solo travelers.
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Business travelers’ hotel priorities in 2025

🛠️ Aug 12, 2025 – BCD Travel surveyed 1,000+ global business travelers. Key insights show 84% book via company tools, 75% use corporate cards, and 80% are in loyalty programs. Location, policy, and cost drive hotel choices, with challenges like slow Wi-Fi and outdated rooms noted. Despite 70% policy satisfaction, 50% neglect sustainability in decisions. 30% feel unsafe at hotels, and fitness and wellness perks are growing in influence. Opportunities to enhance rate flexibility and safety remain.
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