Booking Holdings leads in undercutting hotel rates
💸 Jul 31, 2025, 123Compare.me's June World Parity Monitor report reveals that Booking Holdings platforms, including Agoda (39.8% lowest) and affiliates like Traveluro, are the top undercutters of hotel direct rates. Hotels should exclude or renegotiate with disruptive intermediaries, monitor reactive channels, and observe passive ones. The report uses metrics like % Lowest and lose cases to assess and rank risk. For a detailed analysis, visit 123Compare.me.
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