Designing tomorrow’s hospitality
🏨 May 27, 2025, at the Eastin Grand Hotel Sathorn, the 4th Hospitality Thailand Conference (HTC2025) emphasized future hotel design priorities. Hotels are moving from luxury to immersive, nature-integrated experiences, focusing on sustainability and community engagement. Christian Noret stressed local inclusion as essential, while Drew Anderson highlighted the importance of culturally sensitive, multi-generational spaces. Rory Brett advocated for Return on Experience (ROX) as a new success metric, shifting focus from aesthetics to emotional impact. Hybrid spaces must meet real emotional and functional needs.
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