Travel marketing strategies for a softening market
🛫 In APAC, with travel demand reducing post-pandemic, brands are shifting from acquisition to retention, focusing on trust-building and loyalty. A report highlights strategies in Singapore, Australia, and China, emphasizing partnerships and multi-channel visibility. Key facts: Travel slowdown leads to 65% retention focus and 64% brand-building; 74% use comparison sites, 66% consult OTAs, and 31% social media; Singaporean travelers prefer OTAs (76%) and promotions; marketers advised to engage with affiliates, influencers, and communities; trust, transparency, and authenticity are essential. Reported on May 15, 2025.
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