Market Trends

📌 In 2025, G6 Hospitality, parent company of Motel 6 and Studio 6, added over 150 corporate clients, with major accounts in construction, transportation, agriculture, retail, and transitional housing, primarily from Texas, California, and Florida. More than 500 meetings led to a 26% revenue increase in Q1 2025 from Q1 2024. The company adds about 50 new corporate accounts monthly and focuses on industries and small-medium businesses with annual bookings of $15,000 to $1 million. Natson Hotel Group, a key franchisee, saw a doubled corporate revenue in Q1 2025 compared to the previous year.

🌸 "White Lotus" Season 3, set in Thailand, continued the show's success with a forecast of 18 million viewers, potentially reaching 20 million after its April 6 finale. Seasons 1 and 2 had 9 and 15 million viewers, respectively. The HBO series has influenced fashion, with brands like Jim Thompson seeing a 671% sales boost. From December 2024 to March 2025, Louis Vuitton's brand awareness rose by 2%, and consideration by 4%. Four Seasons resorts, the filming locations, experienced significant web traffic spikes, with the Sicily property seeing a 193% increase after Season 2. A 20-day "World of Wellness 2026" private jet tour connected to the show is priced at $188,000. Banana Republic benefited from both on-screen presence and a White Lotus-themed collection, earning $173,000 in media impact value. The show's popularity has led to positive buzz for collaborating brands like H&M, Bloomingdale's, Banana Republic, and Abercrombie & Fitch.

🏨 Mabrian's report, released ahead of Arabian Travel Market 2025 in Dubai, suggests the Middle East hotel market could boost competitiveness by strengthening mid-range offerings and aligning hotel experiences with global standards. The study focuses on Egypt, UAW, Saudi Arabia, Jordan, Qatar, and Oman, which attract 89.6% of the region's international visitors. Key findings include Egypt's high Hotel Satisfaction Index due to competitive pricing, Saudi Arabia's experience and price misalignment, Oman's potential 7.4% year-over-year price drop in 5-star hotels, and Qatar's 60% 5-star hotels with an 11.4% price rise. Sonia Huerta of Mabrian emphasizes the need to balance local character with international standards and to enhance 3- and 4-star hotel offerings.

🏡 One&Only's Private Homes Rental Programme, launched in April, offers exclusive residences within One&Only Le Saint Géran in Mauritius. Available amenities include resort restaurants, Spa, daily housekeeping, and a personal host. The program extends to Mexico, Greece, Montenegro, and will soon include Montana, USA. Mark Kirby highlights this as part of Kerzner’s strategy to fulfill the demand for ultra-luxury, multi-generational living.

🏨 Dreamscape Hospitality, a Dallas-based hospitality management company, celebrated its one-year anniversary after expanding its U.S. presence. The company oversees 22 properties, encompassing 13 brands such as Hilton, Marriott, Hyatt, and IHG, plus five independent hotels. With 40 additional properties expected to transition in 9-12 months, Dreamscape is growing its corporate team to support this surge. President Adam Patenaude credits the first year's success to groundwork for future growth and the company's commitment to operational excellence.

🌞 Miami-based Lang & Schwander, a hotel interior design firm, renovated Hyatt Centric South Beach with a focus on FF&E, which they partly manufactured themselves. The design showcases Florida's sunshine and the upscale Hyatt Centric brand, avoiding traditional Art Deco in favor of a modern, sophisticated look with a sober color palette. The lobby bar features brass accents and globe-shaped light fixtures from Chicago's Lightology, reflecting the sun. Cost-saving measures included updating the existing bar and flooring, creating a white hexagonal tile inset that merges with the original gray tile, and adding a reflective relief pattern to the ceiling for a golden glow.

🏨 AAHOACON25 was held at the New Orleans Ernest N. Morial Convention Center, where hospitality industry challenges such as profitability, development, and economic shifts were discussed. Jagruti Panwala led the panel, highlighting issues like labor shortages and high construction costs. Marriott's Liam Brown and Wyndham's Geoff Ballotti spoke of industry resilience, while Extended Stay America's Greg Juceam noted the extended stay segment's occupancy 10 points higher than the U.S. hotel industry average. Sonesta's Keith Pierce, Red Roof's Zach Gharib, Hilton's Danny Hughes, BWH Hotels' Larry Cuculic, and Hyatt's Dan Hansen addressed uncertainty, advocacy, and tariffs' effect on decisions. G6 Hospitality's Ritesh Agarwal saw uncertainty as an investment opportunity. The event concluded with advice for future hoteliers to embrace their work passionately and take risks.

🏨 Hospitality ON compiled a map of new hotel openings worldwide in the last 10 days, highlighting hotels part of groups, chains, or networks. Colors on the map signify: yellow for hotels opened this week, blue for announced openings set for later in the year, green for rebranded hotels reopened this week, and orange for newly signed hotel projects expected to open in the future.