Chipotle Brings Back Its Biggest Digital Promo
🍴 TouchBistro's 2025 American Diner Trends Report surveyed 1,500 U.S. diners, finding a 12.5% increase in dining costs hasn't deterred the average consumer, with weekly dining out up slightly from 39% to 42%. Takeout and delivery demand outpaces dining in, with 28% ordering more frequently. DoorDash leads delivery apps with 73% usage, followed by Uber Eats (56%) and Grubhub (34%). Loyalty program engagement has risen to 47% weekly, from 34% in 2023. Households earning less than $50k dine out and order takeout less often compared to higher-income groups. Gen Z's dining habits include 20% eating out daily and 50% planning to order more takeout. They engage with restaurants through social media (67%) and favor limited time offers (81%). Despite cost increases, average tipping remains at 16%, with Boomers tipping around 18% and Gen Z 13%. The report suggests strategies for restaurant operators, including minimizing price hikes and leveraging technology and limited time offers. Download the full report for free.
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