Market Trends - 10 Minutes News for Hoteliers - Page 97

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Strike a Pose with Hilton Lake Como’s Milan Fashion Week Aperitivo

🏆 Hilton Lake Como, located near Italy's famous lake, offers a special Aperitivo for Milan Fashion Week AW25/6 from February 24th to March 3rd, 2025, at Terrazza 241. The event features two themed cocktails: Blue Jeans (€18) and Icon (€20), accompanied by a three-tier stand of sweet and savory snacks, available nightly between 5-8pm. The hotel, formerly a silk factory, boasts 170 rooms with a starting rate of €350 per night for double occupancy, breakfast included.

The impact of Trump’s policy shifts on U.S. travel

🚨 In Feb 2025, President Trump’s policies have sparked concerns over the future of travel in the U.S. New complexities arise from stricter immigration laws, tariff threats, and reduced travel agency funding. Air travel safety is questioned due to FAA personnel changes and passport processing suspensions. Canadian oil tariffs could hike gas prices, affecting road travel, while cuts in federal funding may impact Amtrak and high-speed rail services. The hospitality industry faces labor shortages and visa delays may deter international tourists, risking revenue losses, especially with the 2026 FIFA World Cup and 2028 Summer Olympics on the horizon.

Paris Fashion Week: is the Parisian hotel industry ready to showcase the event in style?

🎡 The 2024 Paris Fashion Week is set for March 3-11 at the Palais de Tokyo. Last year's event, running from February 26 to March 5, boosted Parisian hotel performance, especially in upscale and luxury categories. This year's bookings trends indicate a similar impact, with the hospitality sector preparing for the influx. MKG Consulting provides insights into the market dynamics.

1 min

CoStar: U.S. Hotel Industry Reports Lower Performance From January

🏨 In January 2025, U.S. hotel occupancy reached 52.5% with a 1% increase from January 2024. Average Daily Rate (ADR) was $151.20, showing a 3.4% increase; Revenue per Available Room (RevPAR) rose to $79.42, up 4.5%. Influences on these figures included Hurricanes Helene and Milton, the L.A. wildfires, and the inauguration. Tampa led the Top 25 Markets with a 17.6% increase in occupancy to 79.9%, while St. Louis and Minneapolis saw the lowest occupancy rates at 42.9% and 43.1%, respectively. The Top 25 Markets outperformed others in occupancy and ADR.

1 min

European hotel trends – January 2025: Growth in the South, surge in the East

🏨 In January 2025, the European hotel market saw varied performance; Southern and Eastern Europe recorded growth with Spain (+8.5%), Italy (+6.3%), Portugal (+6.8%), Latvia (+33.5%), Hungary (+19.8%), Poland (+13.9%), and the Czech Republic (+12.3%) all reporting increases in RevPAR. This was attributed to stable occupancy and higher Average Daily Rates (ADR), contrasting with markets like Germany which experienced a downturn.

1 min

Hilton introduces Spark by Hilton Sindelfingen in Germany

🏨 Hilton inaugurated Spark by Hilton Sindelfingen in Germany on February 20, 2025, adding 103 rooms to its portfolio. Located near the Mercedes-Benz plant and Sindelfingen's historic center, the hotel caters to both business and leisure guests. It features functional guest rooms, shared tables, a lounge, complimentary breakfast, a 24-hour market, a multi-purpose gym, on-site parking, and participation in the Hilton Honors program. The expansion underscores Hilton's commitment to affordable, comfortable stays in Europe.

1 min

The End of the Hotel Room as We Know It – Hans Meyer, Zoku

🏨 In a podcast episode released on February 25, 2025, Matthias Huettebraeuker interviews Hans Meyer, co-founder and managing director of Zoku. They discussed the transformation of hotel rooms, with Zoku leading the change in the hospitality industry.

1 min

2025 Hotel Direct Distribution Report

📈 Direct bookings offer hotels lower acquisition costs, higher revenue, longer stays, and fewer cancellations, according to a D-Edge report dated February 25, 2025. The Europe and APAC data-driven study focuses on digital marketing strategies for hotels to enhance profitability by reducing reliance on third-party channels. The report covers the impact of Google’s advertising dominance, changes in search advertising, and effects of the Digital Markets Act on hotel search visibility. Strategies to manage rising distribution costs and digital growth opportunities are also discussed. Download available at D-Edge’s website.

1 min

Shiko Group Set to Hit £9.2m Turnover

🍺 Shiko Group, a North West bar and kitchen operator, projects a turnover of £9.2m for the current year and £14m for 2025/26 after acquiring The Lawn Club in Manchester in 2017. Starting with a £300,000 turnover in 2019, the Group now boasts eight venues across Manchester and Leeds, with plans for expansion in Manchester and beyond. Anthony Ellis, co-founder, credits the success to unique venues and the team's hard work.

1 min

2025 Hotel Direct Distribution Report: Unlocking ROI and reducing costs in a shifting digital landscape

🏨 Top-performing hotels using D-EDGE's strategies average a 3.5% direct distribution cost, significantly lower than the 12–28% OTA charges. The report underscores the importance of direct bookings for lower costs, higher revenue, longer stays, and fewer cancellations, advising hotels to focus on digital marketing to boost profitability and cut dependency on expensive channels.

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