Marketing

📷 33% of French travelers are influenced by social media for vacation planning, increasing to 58% among 25-34-year-olds. Phocuswright reports 62% of travelers have booked trips after seeing social media content. 28% booked hotels based on influencer advice, with 37% regularly following such advice. Instagram (68%) and YouTube (67%) are the most impactful platforms. On Pinterest, 8 out of 10 users plan trips, and 68% finalize travel purchases. MGallery, Mercure, and Club Med utilize Pinterest for listings.

🌎 Fairmont Hotels & Resorts launched the "Make Special Happen" global brand campaign directed by Jean Claude Thibaut, shot at Fairmont Royal York, Toronto. The campaign celebrates Fairmont's heritage and will run in two phases: May-July and September-October 2023. It targets North America, Canada, Asia, the Middle East, and Europe, emphasizing travel and lifestyle media. The initiative features unique experiences like "Special Happens… After Dark" and "Special Happens… In the Wild," across its 92 properties in 30 countries.

📨 Research shows 81% of customers prefer personalized experiences. Many hotels struggle with segmentation, leading to wasted marketing efforts. 21% of legitimate marketing emails land in spam due to poor targeting. By using guest data like stay dates, country of origin, rate codes, room types, and booking methods, hotels can enhance email relevance and engagement, driving better ROI. Effective segmentation helps convert OTA bookers to direct clients, boosting loyalty and revenue through tailored offers.

📰 eDreams ODIGEO has partnered with AXA Partners to enhance travel protection for consumers across 15 European countries, including the UK, Germany, Spain, and the Netherlands. The partnership aims to provide travelers with extensive insurance coverage, including trip cancellations and medical emergencies. César Friol highlighted the collaboration’s focus on value and innovation, while Adelane Mecellem emphasized AXA’s commitment to exceptional service. The initiative addresses modern travelers’ needs for flexibility and security.

☕ Costa Coffee, with over 50 years of experience, offers hoteliers café-quality coffee solutions like the Pacto range, known for high-quality roasts and award-winning equipment. The machines are fully automatic, compact, and deliver drinks, including iced options, in under 90 seconds, enhancing guest experiences and encouraging repeat visits. Costa's approach includes personalized drink options, which build loyalty and create memorable experiences. Furthermore, these machines reduce labor demands and operational overhead, ensuring a high standard of quality, minimal waste, and consistent output. Costa's flexible deployment options enable revenue generation through upsells in various hotel areas, catering to the demand for premium, customizable coffee. Since 1971, Costa Coffee has been committed to coffee perfection and innovation, positioning itself as a valuable partner for hoteliers in creating lasting guest memories.

🎉 Ben Wolff, co-founder of Onera and CEO of Oasi, featured in a podcast episode on May 11, 2025, discussing resilience and recovery importance in the hospitality industry. Wolff provided insights for leaders to maintain long-term success. The episode encouraged sharing with team members to implement ideas for business and customer benefit. The episode included music by Clay Bassford of Bespoke Sound.

🏨 On May 10, 2025, Ben Wolff, co-founder of Onera and CEO of Oasi, discusses the shortcomings of most hotels in social media engagement and how to effectively drive results. The episode features on the Hospitality Daily Podcast and emphasizes the proper use of social media to achieve traditional business goals.

💸 Small hotels prioritize rate parity in 2025 to prevent rate leaks, minimize OTA (Online Travel Agency) conflicts, and retain control over pricing. This strategy emphasizes the importance of maintaining consistent hotel rates across all distribution channels.