Marketing

✈ Travel aficionado Chip shares his top destinations by month: South Africa in January for wildlife and Kaapse Klopse; India in February for the Jaisalmer Desert Festival; Japan in March for Hanami and onsens; New Orleans in April for Jazz Fest; Morocco in May for the Festival of World Sacred Music; Iceland in June for Summer Solstice; Italy in July for Il Palio de Siena and Alpine villages; Bali in August for Tirta Gangga festival; Peru in September for highland trekking; New Mexico in October for Albuquerque Balloon Fiesta; San Miguel de Allende, Mexico in November for Dia de los Muertos; New Zealand in December for Aotearoa Stonehenge and green landscapes.

📅 Inspire My Holiday, a platform designed to help agents match clients with destinations, has partnered with industry names like Gold Medal, Riviera Travel, Wendy Wu Tours, Fred Holidays, Windstar Cruises, and Latin Routes. Founded by Olly Lomas in September 2019, the consumer brand added a trade platform to its roadmap, now launching to assist new industry recruits. Registration for Inspire My Holiday Trade Hub is free, with early sign-ups within the first month eligible to win a share of a £1,000 prize pot.

📱 High-performing hotel marketing teams recognize the unique nature of each social media channel and tailor their strategies accordingly. Authenticity is key in connecting with audiences, particularly illustrated by the shift in the wedding industry towards candid photos. Social media profiles serve as critical touchpoints akin to a hotel's main website, with platforms like TikTok becoming essential for search and discovery among Gen Z. Integrating public relations, sales, and marketing is crucial for a cohesive online presence. Keeping abreast of platform updates, such as Instagram's collaboration tool, can significantly boost engagement. Embracing the fun aspect of social media encourages more meaningful connections with potential guests. Experienced hospitality marketing agencies can help navigate the complexities of social media for hotels.

🌍 "Scroll, Heart, Fly: Social Media’s Impact on Travel 2024" by Phocuswright addresses key aspects of social media's effectiveness in travel marketing and user-generated content (UGC) roles. It examines platform usage for different trip components, engagement preferences, transparency expectations, and demographic-specific interactions, including with influencers. The study reveals difficulties in measuring the impact of social strategies and capturing consumer interactions with content. Marketers harness social commerce, which continues to grow nearly 17 years after Facebook introduced advertising.

📲 Autocamp in the Catskills transformed hotel key cards with branding and a QR code linking to local attractions and offers. Getaway, a hospitality startup with tiny houses across the US, smartly upsells an extra night during booking. At the Skift Short Term Rental Summit, Expedia's Tim Rosolio revealed that 42% of guests prioritize outdoor amenities. Kids' preferences increasingly influence family vacation bookings, suggesting a potential strategy involving kid influencers.

Selon une enquête de Booking.com, 39% des voyageurs mondiaux s'inspirent des réseaux sociaux pour planifier leurs vacances, tandis que 45% préfèrent les conseils de leurs amis et famille. Cette infographie indique que, pour les voyages de 2024, les médias sociaux sont l'une des principales sources d'inspiration. [[[POST_SCORE: +5.5]]]