How the demise of Sonder shared commonality with WeWork
💸 Sonder, with 7,500 furnished units across 37 cities, filed for Chapter 7 on November 14, 2025. After forming an alliance in August 2024, Marriott ended its licensing with Sonder. Similar to WeWork, Sonder’s collapse stemmed from unsustainable fixed-cost lease agreements, raising $839 million in VC funding. Sonder’s strategy relied on rapid revenue growth via leasing, leading to structural unprofitability when economic conditions shifted. Pedan’s Kasa group acquired multiple ex-Sonder properties, including three in Florida, Nashville, and Detroit.
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