Marriott International to Acquire citizenM Brand
🏨 Marriott International, headquartered in Bethesda, Maryland, is set to acquire citizenM—a lifestyle brand with 36 hotels and 8,544 rooms globally, in cities such as New York, London, Paris, and Rome. The $355 million transaction will bolster Marriott's select-service and lifestyle offerings, incorporating a pipeline of 3 hotels (600+ rooms) slated to open by mid-2026. Post-acquisition, the brand will join Marriott's system with new long-term franchise agreements. Anticipated stabilized fees are approximately $30 million annually, with potential earn-out payments up to $110 million based on brand growth over the years. The deal awaits U.S. regulatory approval.
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