How WonderBrew’s Halal-Certified Kombucha is Brewing Success in Malaysia’s Health Beverage Market
🍻 WonderBrew, a Malaysian brand, tailors kombucha to local tastes with flavours like passionfruit, lemongrass, and pomelo, using ingredients from local organic farms. 60% of sales come from grocery retail across over 1,700 locations. The brand plans to enter mass-market grocery chains and is exploring new categories like Jun Tea, positioning it as an affordable alternative to premium honey drinks, and considering coconut-based and yoghurt-based probiotic drinks, catering to the increasing demand for gut-friendly beverages in Malaysia.
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