For Zaxbys CMO Patrick Schwing, enhancing the core menu is key
🍝 Bret Thorn, Senior Food & Beverage Editor at Nation’s Restaurant News since 1999, specializes in food and beverage trends. His career includes roles at The New York Sun (2005-2008) and Asia Times (1995-1997). A Tufts University magna cum laude history graduate, he studied at Le Cordon Bleu in 1986. Thorn's work includes a 2006 Jesse H. Neal Award, and he was IFEC president in 2005. His expertise spans French cuisine and Asian culinary trends.
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