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  • 12 min

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

  • Martijn Barten
  • 4 March 2025
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation…
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  • 10 min

26 Essential Hotel Marketing Strategies

  • Martijn Barten
  • 4 March 2025
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate,…
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  • 5 min

What is SMERF, and How Can Your Hotel Capitalize on It In 2025?

  • Camille Girard
  • 4 March 2025
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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  • 4 min

The ultimate guide to hotel guest services and why they matter

  • Eva Lacalle1
  • 4 March 2025
What are guest services? Guest services include all the interactions, amenities, and assistance a hotel provides throughout a guest’s stay. This covers everything from a warm welcome at reception to…
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  • 2 min

Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities

  • Johanna Bernuy
  • 4 March 2025
Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital. Vendep’s investment accelerates Bookboost’s…
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  • 1 min

Sojern introduces fully managed email…

  • Travel Weekly Group Ltd
  • 4 March 2025
This article was written by Travolution. Click here to read the original article Hoteliers Pay for Performance Marketing platform built for hospitality, Sojern, has announced the addition of a fully…
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  • 2 min

Wizz Air announces Revolut partnership for…

  • Travel Weekly Group Ltd
  • 4 March 2025
This article was written by Travolution. Click here to read the original article Global Fintech Revolut and low-cost carrier Wizz Air have announced a payments partnerships to bring one-click checkouts…
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  • 11 min

Hotel Greeting: Essential Guide to Welcome Guests Successfully

  • Martijn Barten
  • 3 March 2025
A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of…
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Global hotel performance remains resilient

  • Automatic
  • 3 March 2025
The industry’s ability to adapt and innovate will be critical as it navigates evolving travel trends and economic conditions in the coming years Mar 3, 2025 Despite ongoing challenges, the…
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  • 14 min

Hotel Classifications: Complete Guide to Hotel Types & Categories

  • Martijn Barten
  • 1 March 2025
Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set…
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