UK government policies sabotaging tourism recovery, WTTC warns
🏖️ International visitor spending in the UK was £40.3 billion in 2024, 5.3% less than 2019. The World Travel and Tourism Council blames UK Government policies for the £2.2 billion shortfall from pre-pandemic levels. Despite this, tourism contributed £286 billion and supported 4.2 million jobs, a 3.9% increase from 2019. VisitBritain suffered over a 40% budget cut, impacting regional tourism promotion. The UK Government aims for 50 million international visitors by 2030, countering criticism with a promise of a new strategy and investment in the "GREAT Britain" campaign.
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