Google to tweak search results in Europe
📰 Google, on Nov 28, 2024, responds to EU's Digital Markets Act by altering search result displays for platforms like Booking.com and Airbnb in Europe. The act, effective since last year, prevents Google from self-preferencing and addresses Big Tech's market power. Changes come as Google faces an EU probe and complaints of a 30% decrease in direct bookings for some businesses due to previous modifications. New search result layouts will feature unified units for comparison and supplier sites, plus specialized ad units for competitors.
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