How to revenue manage in the middle of Nowhere
🏥 Managing a luxury, isolated property where rates hit $5,000 to $30,000 a night demands unique revenue strategies. Instead of focusing on traditional competition or market data, prioritize emotional yield management, selling time and exclusive experiences. Key lessons: 1. Sell moments, not rooms. 2. Forget local rivals; compare against experiences like yachts or villas. 3. Integrate tech for holistic guest profiles. 4. Revenue managers become strategists and storytellers. 5. Shift focus from rate systems to decision intelligence systems to refine demand.
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