Revenue Management

🏨 HVS and STR released the Canadian Lodging Outlook quarterly report, highlighting occupancy, ADR, and RevPAR for six major markets. HVS, established in 1980, completes over 4,500 assignments annually for hotel and real estate sectors worldwide, using expertise from around 60 offices and over 300 professionals. For detailed Canadian hotel data, contact STR. HVS Canada, with bilingual associates, offers appraisals and consulting services nationwide, with offices in Montreal, Toronto, and Vancouver.

📈 Marriott's Q3 2025 results: RevPAR rose 0.5% globally; international growth at 2.6% but a 0.4% decline in the US and Canada. Net income was $728 million, with adjusted net income at $674 million. Added 17,900 rooms, with a pipeline of 3,900 properties. Returned $3.1 billion to shareholders by October 30. Total global membership reached nearly 260 million. Debt was $16 billion; cash, $0.7 billion. Issued $1.5 billion in senior notes with interest rates from 4.20% to 5.25%.

💰 Revenue management uses data to optimize total revenue by predicting demand and adjusting prices, crucial for hotels with high fixed costs. Key metrics include RevPAR, ADR, Occupancy Rate, and GOPPAR. The Social Hub utilizes 350 co-working spaces, and The Julius generated €107,000 from 29 parking spaces in 2023. Successful revenue management involves demand forecasting, dynamic pricing, and inventory control. Revenue managers should leverage technology, monitor market trends, and train teams for effective strategy implementation.

💸 Hotels are encouraged to shift from traditional RevPAR metrics to a Commercial Revenue Management (CRM) approach for sustainability. This strategy focuses on profit-driven metrics like NRevPAR and GOPPAR, optimizing pricing, inventory, and marketing across revenue streams. CRM breaks down departmental silos, ensuring unified goals. Partnering with RevOptimum can boost profitability, forecasting accuracy, and market share through tailored strategies that prioritize net profitability. Transitioning to CRM is essential for hotel growth and efficiency.

🍽 37% of Americans are dining out less frequently than a year ago due to high menu prices and macroeconomic pressures. 82% report increased restaurant prices, with a 3.7% rise from September 2024 to September 2025. To cut costs, 60% opt for cheaper eateries, and 53% use discounts. BOGO deals attract 58% of diners. Loyalty programs could entice 77% of them. Survey data from 1,500 adults highlights these trends.

📍 European hoteliers see a performance boost at the start of the school year. RevPAR rose 2.9%, led by the upscale and luxury segment with a 5% increase. The midscale segment saw a 2.2% rise. Average daily rates increased by 1.5%, below the eurozone's September inflation of 2.2%. EU inflation was 2.6%. Occupancy improved by 1.1 points, notably by 1.7 points in the upscale and luxury sector.

💸 Inflation in September rose 0.3% month-over-month and 3% year-over-year. Grocery prices increased by 2.7% year-over-year, while menu prices jumped 3.7%. Full-service meal costs rose 4.2%, with limited-service meals up 3.2%. The gap between menu and grocery prices narrowed to a low since March 2023. 82% of Americans cite increased menu prices; 54% altered dining habits to cut costs. Restaurant deal-seeking peaked, with 30% of visits involving a deal.

🏨 Top-performing hotels are already using a 10-point checklist to boost revenue in today's volatile market. They define micro-season calendars, forecast in three layers, and set price testing guardrails. They humanize rate names, sync marketing with revenue, treat metasearch as revenue management, and fix mobile booking paths. Hotels audit integrations, restructure revenue meetings, and close parity and cancellation gaps. These strategies are essential for outperforming competitors in the hospitality industry.

📈 Parsippany, New Jersey—Wyndham Hotels & Resorts announced Q3 2025 results. System-wide rooms grew 4% year-over-year, and 204 development contracts were awarded globally, a 24% increase. Adjusted net income rose to $112 million, while net income was $105 million, a 3% rise. Adjusted EBITDA increased to $213 million. The global pipeline hit a record 257,000 rooms, with 75% new construction. RevPAR decreased 5%, with declines in the U.S. and Asia Pacific, partially offset by growth in the EMEA region.