Revenue Management

🏨 Hotel occupancy in the UK increased slightly in August, from 81.4% to 82.1%, with London rising from 84.2% to 84.5%. Despite this, room rates remained flat at £155.20 in the UK and decreased in London from £214.86 to £210.77. Scotland saw the highest occupancy at 87.2%, influenced by events like the Edinburgh Festival Fringe. Profits dropped due to rising staff costs, with UK hotels' operating profits falling from 38.1% to 37.5%.

💰 **2024 Hotel Loyalty Program Insights:** Hotel loyalty program fees rose by 3.9% in 2024, surpassing increases in room occupancy (1.3%) and room revenue (2.7%). Loyalty program fees averaged 2.2% of rooms revenue, with upper-upscale hotels incurring the highest fees. Membership soared by 14.5% to over 676 million, outpacing room growth of 6.7%. Members contributed 52.8% to occupancy, with loyalty-driven room nights up 12%. Brands expanded portfolios to engage the growing membership base.

\uD83D\uDCA1 We’re killing more houseplants with overwatering than with neglect. Overwatering ranks as the #1 cause of houseplant deaths. In revenue management, constant action can mirror this mistake, leading to noise and confusion. Smart decisions stem from patience and strategic planning rather than reacting to every change. Understanding when to act and when to hold back is crucial for effective management. Let your strategy unfold and embrace data-driven decisions. #RevenueManagement #DataDrivenDecisions

📍 Fairmont Hotel Vier Jahreszeiten Hamburg offers exceptional luxury, emphasizing detailed decor elements that enhance guests’ experiences and encourage longer stays. Restaurant Haerlin has achieved its third Michelin star, contributing to increased TRevPAR. Hamburg shares a vibrant water-centric lifestyle similar to Amsterdam and Copenhagen. Thanks to Anna Ziegler and Daniel Stockhammer for enriching discussions on the hotel luxury experience. #hotelluxury #bleisuretravel #luxuryhotels

📈 In 2026, the hospitality industry's sales role will evolve, integrating sales, marketing, revenue, and distribution into a cohesive unit. This transformation, driven by technology, aims to enhance guest loyalty. Industry professionals like Thomas Finn, Liesel Bryce, Wilhelm K. Weber, and others are engaging in discussions on this shift. The focus is on creating a unified approach that leverages technology while maintaining a strong foundation in hospitality. #hospitality #sales #revenue #revenuemanagement #distribution #influence

💰 February 2023, a Cornell University survey of 400 revenue professionals showed that half were integrated into sales and marketing, while a third operated independently. Rising costs and changing guest expectations necessitate hotels to adopt revenue marketing, unifying sales, marketing, and revenue teams for profitability. With data integration and AI, hotels can focus on net revenue and guest lifetime value over vanity metrics. An HSMAI survey found that revenue professionals spend only 2-3% of their time collaborating with sales and marketing.

💰 Cache Creek Casino Resort, located in Northern California's Capay Valley, expanded from 200 to 650 rooms in mid-2023, necessitating a data-driven revenue strategy. They partnered with Duetto, utilizing tools like GameChanger and ScoreBoard for open pricing and analytics. Implementing this strategy increased call volumes from 6,000 to over 15,000, facilitating online loyalty bookings and reducing call center dependency. A focus on true guest valuation and a simple interface helped maximize revenue and streamline operations.

📈 Budget season creates a recurring conflict between operating teams and investors. Operating teams propose a modest budget increase of +2% based on market performance and inventory optimization, while investors demand a +7% return, focusing on risks and asset value. This negotiation often lacks collaboration. To bridge the gap, review the 10-year plan, assess current market conditions, and adapt the budget accordingly. This approach aligns both operational performance and investment returns.

🏟 The Manor and Ashbury resorts in Devon, UK, were sold to Evergreen Escapes Group, led by Stephen Twiss, a former CEO of Lakeshore Leisure Group. The resorts cover 546 acres near Dartmoor National Park and include two hotels with a combined 404 guest rooms. Annually, they welcome about 135,000 guests, generate over £15 million in revenue, and host 115,000 rounds of golf. The business, held by Joan and Simon Essex for 47 years, was sold as they retired.