Rate Parity: The Love-Hate Drama That Keeps Hoteliers Up at Night
💸 In 2025, rate parity violations remain a major challenge in the hotel industry, affecting direct revenue and brand trust. Nearly 80% of hoteliers still use manual monitoring, taking up significant time. RateGain's Parity+ and Test Reservations offer automation and insight, monitoring over 800 OTAs and channels. Hotels using these tools report increased direct bookings, quicker issue resolution, and better marketing ROI. The industry's struggle with rate parity continues as OTAs employ tactics like mobile-only rates and geo-targeted discounts.
Share