Marriott Bonvoy Survey: 91 Percent of Americans Plan to Travel in 2026
🛸 Americans plan to travel in 2026, with 91% intending to take trips, and 49% aiming to travel more than in 2025. Two-thirds (67%) prioritize travel over material purchases. Key motivations include deeper connections and well-being, with 55% wanting to spend more time with loved ones. Domestic road trips and local getaways appeal to 44%. Hotel loyalty programs matter, with 52% enrolled, 49% valuing them for savings, and 80% for perks. Millennials prioritize travel over dining out.
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