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1748 posts

[[ 18 ]]

Travel Tuesday is real – and growing

  • Automatic
  • 5 November 2024
💰 Travel Tuesday, a day for deals on travel-related purchases, gains momentum with search interest projected to surge over 500% from 2021 to 2023 according to McKinsey & Company. Originating in November 2017, the term saw a decline during the pandemic but experienced a significant rebound in North America, Western Europe, and Australia in 2022 and 2023. The trend, strongest in American and Canadian markets, also shows growth in Australia, the UK, the Netherlands, and Spain.
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How to use email to sleigh hotel sales this holiday season

  • Automatic
  • 5 November 2024
🎄 On Nov 5, 2024, hoteliers are advised to focus on email deliverability as part of their holiday marketing strategy. Maintaining a strong sender reputation is crucial for ensuring emails reach inboxes and not spam folders, impacting conversion rates. Personalizing content like family stay packages or cocktail class certificates boosts subscriber engagement. Ongoing optimization of the email database and marketing efforts is essential for sustained high conversion rates. Source: Cendyn.
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  • 5 min

Travel Tech Essentialist #159: Smart

  • Mauricio Prieto
  • 2 November 2024
📈 AI advancements are revolutionizing travel with smarter bookings and lost item recovery. Owen Merry crafted a "Fly Around The World" game, showcasing Skyscanner's affordable flight searches. European airports generate €851 billion in GDP, equating to 5% of the continent's GDP, sustaining 14 million jobs, or 6% of total jobs. Direct air connectivity increases of 10% correlate with a 0.5% GDP per capita rise. The Travel Tech Essentialist newsletter, powered by the Travel Tech Association, delivers weekly insights into travel tech and policy.
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  • 5 min

5 Marketing Campaigns to Reengage Your Past Guests

  • Revfine.com1
  • 2 November 2024
📣 64% of loyalty members are business travelers, generating 30%-60% of hotel revenue. Hotels often overlook reengaging past guests despite its importance for steady bookings and profitability. To rekindle interest, hotels must use creative, personalized campaigns, such as local guest discounts during events, special occasion acknowledgments, invites to other locations for returning visitors, international holiday targeting, and segmentation based on booking history. Effective reengagement is data-driven, utilizing CRM tools to tailor messages and measure campaign success.
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  • 2 min

Lodging Econometrics: U.S. Hotel Construction Pipeline Reaches New All-Time High

  • LODGING Staff
  • 1 November 2024
🏗️ In Q3 2024, U.S. hotel construction pipeline reached an all-time high with 6,211 projects/722,821 rooms, up 9% in projects and 7% in rooms YOY. Under construction: 1,185 projects/148,716 rooms, a YOY increase of 11% in projects and 6% in rooms. Scheduled starts: 2,209 projects/251,797 rooms. Early planning also hit records with 2,817 projects/322,308 rooms, both up 17% YOY. Upper midscale and upscale projects compose 60% of the pipeline. Construction starts peaked in 2024. New openings for 2024 are projected at 631 hotels/72,160 rooms, a 1.3% supply increase, with 759 new hotels/86,264 rooms expected in 2025, and 938 new hotels/101,017 rooms in 2026, increasing supply by 1.5% and 1.8%, respectively.
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  • 7 min

The hotel leisure transient boom may be over, but there are still reasons to cheer, Hyatt points to

  • David Eisen
  • 31 October 2024
🏨 Hyatt Hotels Corp. saw leisure transient revenue decline by about 4% in Q3, with flat revenues through the first nine months of 2024 compared to 2023. However, group rooms revenue increased 6% in Q1 of 2025, with U.S. and European markets performing strongly. Business transient revenue is up approximately 16% year-over-year. System-wide RevPAR (Revenue Per Available Room) increased by 3% in comparison to 2023, supported by a net rooms growth of 4.3%. New openings include the Park Hyatt Marrakech and the Alila Shanghai. Hyatt's pipeline consists of around 135,000 rooms, and net income reached $471 million. Membership in the World of Hyatt loyalty program has surpassed 50 million. The company noted a slowdown in new construction starts, although construction starts in China have risen in the last two quarters. Hyatt is forming new lifestyle and luxury groups, with Amar Lalvani leading the former. Attrition rates for rooms are higher than expected at about 1.5% for the year. For Q1 of 2025, Hyatt expects over 6% net rooms growth year-over-year. Hyatt has recently entered a strategic joint venture with Grupo Piñero and has sold several assets, including the Hyatt Regency Orlando for approximately $1.07 billion.
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  • 15 min

Optimizing Your Hotel PMS Settings for AI-Driven Revenue Growth

  • Anders Johansson
  • 31 October 2024
🏨 In the hospitality industry, the Property Management System (PMS) is integral for orchestrating hotel operations such as reservations, check-ins, billing, and guest services. The implementation of Artificial Intelligence (AI) with PMS can drive revenue and profitability by transforming data into actionable insights. Guest segmentation is critical for tailoring services and marketing to travel behaviors and preferences, using variables such as travel purpose, origin, booking channel, rate code, length of stay, and number of guests. AI and Business Intelligence (BI) tools, like Demand Calendar, can analyze these variables to uncover profitable guest segments and tailor hotel strategies. Effective rate structures and rate plans are established based on the guest's purpose of visit, enhancing guest attraction and satisfaction. Data accuracy, staff training, and system integrations are crucial for preparing PMS data for successful AI integration. Accurate and comprehensive data collection is essential for optimizing AI and BI tool outputs, and regular data audits and standardization ensure data quality. Implementing detailed guest segmentation and rate plans in your PMS is vital for leveraging AI to its fullest potential, leading to personalized guest experiences and increased hotel revenue.
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  • 3 min

Agilysys Releases 2024 Global Hospitality Impact Study

  • LODGING Staff
  • 31 October 2024
💸 In 2024, Agilysys, Inc. unveiled the "2024 Global Hospitality Impact Study" at The Hospitality Show, revealing that 82% of hospitality executives are interested in RevPAG strategies, but 56% feel technologically unprepared. Luxury properties earn up to 40% of revenue from non-room sources. Only 12% review their technology annually, while 38% wait over four years. To optimize RevPAG, 72% are open to enhancing tech infrastructure, with 68% considering technology's dual operational and innovative role crucial.
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Technologies and strategies shaping direct hotel bookings

  • Automatic
  • 31 October 2024
🏨 On Oct 31, 2024, H2C's "2024 Global Hotel Direct Booking Acceleration Study" revealed strategies for hotel direct bookings. Mobile bookings may reach nearly 50% of all IBE sales in 2-3 years. AI use in IBE has risen since 2020, enhancing personalized bookings and chatbots. Loyalty programs, offered by half of hotel chains, contribute under one-third of total revenue. Ancillary revenue remains largely untapped, with breakfast as the top item; 25% of IBEs offer ancillary sales, and 75% are interested in it.
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  • 2 min

Day Two at The Hospitality Show Delivers Game-Changing Insight

  • LODGING Staff
  • 30 October 2024
🏨 The Hospitality Show in San Antonio, Texas, featured a panel moderated by Michael Morton of Best Western. Over 400 vendors participated in the expo at the Henry B. González Convention Center, offering innovative solutions for hotel owners and operators. Keynote speakers included Mario Bass and Leanne Harwood discussing cultural alignment in hospitality, while AI's role in the industry was explored by Matt Schwartz, Liselotte de Maar, and Jeff Thoman. Revenue optimization strategies were discussed by Kevin Carey, Doreen Burse, Kristie Goshow, and Scott Strickland. The event included a red-carpet ribbon-cutting ceremony and networking parties at Howl at the Moon, Hard Rock Cafe, and Merkaba.
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