TOP NEWS

🏦 The Wall Street Journal highlighted the cost of luxury accommodations, with some hotel rooms reaching $1,000 per night. Vicki Poulos of IHG remarked on the increasing number of wealthy travelers, with global millionaires projected to surpass 84 million by 2025, up from 56 million in 2020, according to Credit Suisse. IHG has expanded its luxury brands, including Regent and Six Senses. CoStar reported that the average daily rate for luxury hotels was $415.64 as of August 2024, a slight decrease from 2023, but RevPAR increased by $2 to $282.18 due to higher occupancy. The U.S. has 502 luxury hotels with 36 under construction. Marriott and IHG are investing in luxury properties and branded residences, such as Regent Residences Dubai with 63 units and 10 floating homes. Host Hotels & Resorts, owning 80 hotels, focuses on properties with low CapEx needs in markets with high barriers to entry. The cost of operating luxury hotels is rising due to increased labor costs and potential legislation for higher minimum wages.

🏨 U.S. franchised hotels support over 2.8 million jobs and account for nearly 60% of all U.S. hotels. They generate nearly $100 billion in economic impact and $35 billion in state and local tax revenue annually. In the last decade, the number of franchised U.S. hotels increased by 34%. The franchise model, which began over 80 years ago in America, also contributes to the U.S. economy by supporting nearly 8.7 million direct jobs and nearly $860 billion in economic output. The American Hotel & Lodging Association (AHLA) board of directors advocates for the current regulatory system, warning against broad legislation that could harm the industry.

📌 Hospitality America, based in Greenville, South Carolina, is enhancing its technology infrastructure for real-time insights and forecasting in hotel management, led by Wes Cargen, the new VP of Business Intelligence. Cargen, with a background from Actabl and ProfitSword, aims to utilize AI and automated tools for labor and operational efficiency. The tech upgrade involves integrating data into Microsoft 365 and creating dashboards for agile decision-making. This strategy will also aid in anomaly detection for performance, compliance monitoring, and long-term market forecasting to optimize resources and readiness for market changes. Cargen brings 15 years of experience in the hospitality industry and aims to drive data-centric innovation at Hospitality America.

📌 Makeready expands leadership with Eric Gavin as President of Operations. HRI Hospitality appoints Adnan B. Virani as Senior VP. Courtyard by Marriott Los Angeles Pasadena/Old Town names Nathaniel Johns General Manager. Lüm Hotel announces Stephen Chavez as General Manager. Otis Harbor Springs appoints Kamron Bijeh-Apple as General Manager. 106 Jefferson hires Sam Buchanan as Executive Chef. St. Regis Bora Bora appoints Nathan Barone as Chef de Cuisine. Mainsail Lodging & Development promotes Henry Tapia to Director of Food and Beverage at Epicurean Atlanta. Ritz-Carlton, Half Moon Bay appoints Maurice Tax as Director of Food and Beverage. Waldorf Astoria Atlanta Buckhead names Girlie Joseph Director of Spa and Wellness. Fairmont Breakers Long Beach announces culinary team and Natalie Smith as Spa Director. Tanzerra Resorts hires Brett Briseno as VP of Sales and Marketing and Shannon Walters as Director of Sales and Marketing. Inspirato Incorporated promotes Michael Arthur to CFO as Robert Kaiden transitions out on November 8, with three new board members announced.

📈 The hotel industry is embracing AI and hotel analytics, with Google Search integrating AI through the Gemini model, aiming to reach over a billion users by year-end. Amazon leads the 2024 Corporate Travel 100 list, focusing on technology to enhance budget efficiency and traveler experience, although Deloitte, previously #1 in 2019, has cut spending. McKinsey highlights opportunities in structured experience offerings for hotels. A 2018 Cornell University study suggests brand consistency may trump star ratings in customer loyalty. Meanwhile, recent announcements indicate a competitive surge in hotel analytics solutions.

🏖 Trentino Marketing's adoption of TrustYou has allowed performance analysis of accommodations via reviews, with 250 out of 2000 apartments regularly receiving feedback. More than 800 facilities now offer free wi-fi, and over 5,000 have access to a review widget, though only 500 have implemented it. Operator response to reviews is around 20%. Advances include integration with Trentino Guest Card, HBenchmark system, and predictive analytics. The 2020-launched "Trentino Operator Dashboard" assists in digital presence management, and a QR Code survey project is being tested to boost review collection.

🏖️ The global travel experiences market offers a $1 trillion opportunity, with paid, structured tourist activities accounting for $250 to $310 billion per year and expected to grow over 14% annually by 2025. As of 2023, nearly half (47%) of experience bookings still occur offline, yet digital platforms continue to disrupt the industry. McKinsey's 2024 survey reveals 52% of Gen Zers splurge on experiences, prioritizing them over other travel costs, in contrast to 29% of baby boomers. The report by McKinsey and Skift highlights the crucial components for creating memorable experiences and the potential for online booking platforms to simplify the fragmented market.

🏨 Over 25 years in the hospitality industry, a professional has worked in Geneva, New York, São Paulo, Rio de Janeiro, Cape Town, and Lisbon, managing from 5-star properties to 3-star hotels. Key hospitality tenets include creating guest experiences through anticipation and thoughtful actions, even under backstage chaos. Examples include saving guests from rain with an umbrella or enhancing dinners through personal connections. Empowering staff to take sensible actions and taking ownership in times of crisis are highlighted as leadership strategies. The article underscores the unpredictable nature of hospitality with amusing anecdotes, emphasizing the importance of maintaining a calm guest experience amidst chaos. Hospitality is portrayed as an art of making people feel special, suggesting that the industry's unpredictable and chaotic nature is what makes it both challenging and rewarding.