Travelport publishes first annual 2024…
🛫 Travelport's 2024 State of Modern Retailing Report shows a 1,900% increase in air travel options since 2010, with over 10,000 options now available. 58% of travelers are overwhelmed by choice, 56% find offers harder to understand, and 61% think there are more penalties for flight changes. Most travelers (71%) feel anxious about getting the best deal, while 80% find fare comparison time-consuming. Travelers prefer to see all options on one screen (88%), and many use OTAs, especially Millennials (70%) and Gen X (64%). Key amenities include luggage allowance (63%), cancellation policies (50%), and seat selection (50%). In contrast, US travelers struggle more with flight shopping (49%) than hotel, car rental, or restaurant comparisons.
Share