Airbnb’s new play: Hotels in the spotlight
🏨 Airbnb is aggressively integrating hotels, especially in U.S. markets with limited rental availability, aiming to convert traditional hotel guests. CEO Brian Chesky and CFO Ellie Mertz focus on independent hotels worldwide, offering competitive commissions. Many hotels join via HotelTonight, boosting U.S. promotions. Targeted growth includes heartland states and Hispanic travelers. Despite this shift, private homes remain Airbnb's core. The strategy ramps up as of August 13, 2025, focusing on existing and new partnerships.
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