The new shape of American travel in 2025
📰 August 5, 2025, Skift's report on U.S. Traveler Trends 2025 reveals evolving travel habits: 66% of Americans embarked on leisure trips focused on relaxation and experiences. AI tools like ChatGPT aid nearly 33% in trip planning, while over 50% book via social media. Direct bookings fell to 41%, favoring OTAs for convenience. Rising costs lead to mid-range lodging choices. The report also compares U.S. trends with China, India, France, and the UK.
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