The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
📈 CEOs, CMOs, and CFOs must align to reignite growth. Fortune 100 executive teams grew by 50% from 2020-2022, but single customer-focused executives see 2.3x more growth than fragmented roles. Marketing budgets fell to 7.7% of revenue, down from 9.1%. Only 66% of Fortune 500 companies have CMOs, marking a drop since 2023. To drive growth, companies should empower CMOs as strategic leaders and enhance marketing-CFO collaboration for effective measurement systems.
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