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  • 5 min

113 – Don’t overthink AI, get started

  • Martin Soler
  • 19 June 2025
📰 Marriott utilizes first-party data from 237 million Bonvoy members for ad sales, following platforms like Amazon and Google. The 95-5 rule in B2B marketing notes that only 5% of buyers are in-market, emphasizing brand building. AI, pivotal at HITEC, should be used daily to grasp its potential. Despite tech advances, some air traffic systems still use outdated technology. Self-driving cars may redistribute tourism. Engage travelers proactively, unify platforms, and use real-time AI for dynamic pricing in travel marketing.
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  • 2 min

Travel companies choose AIntensify to boost…

  • Travel Weekly Group Ltd
  • 19 June 2025
💻 AIntensify, over the last six months, secured six major clients, including MeinSchiffberater and Leitner Reisen, to meet the rising demand for AI tools in travel. The platform offers real-time insights and seamless integration across channels, enhancing service and efficiency. CEO Markus Stumpe noted a strong appetite for AI. AIntensify plans to expand into banking, insurance, and energy, hiring domain experts to tailor solutions. This move supports automation and customer intelligence demands.
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  • 2 min

Food Network star Anne Burrell dies at 55

  • Ron Ruggless
  • 18 June 2025
🍽 Anne Burrell, 55, died on June 17, 2025, at her Brooklyn home. Born on September 21, 1969, in Cazenovia, NY, she was a Food Network star, known for "Worst Cooks in America." Burrell graduated from the Culinary Institute of America in 1996 and authored two cookbooks. She supported several philanthropic causes, including the Garden of Dreams Foundation. Survived by her husband Stuart Claxton, his son, and her children, Burrell's culinary legacy and philanthropic commitments remain influential.
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  • 2 min

Does Le Mans’ hospitality industry reach full capacity during the 24 Hours of Le Mans?

  • m.welsch1
  • 18 June 2025
🏁 2025, Le Mans saw a record 332,000 spectators at the 24 Hours race, up from 329,000 in 2024. Tickets sold quickly despite a €20 price increase over two years. Hotel occupancy dropped to 85.5%, down 6.9 points from 2024, due to the rise in short-term rentals. Local accommodations, extended stays, and 45% local spectatorship contributed to the trend. Jean-Jacques Foignet of Sarthe Tourism sees the event as an economic boon for the region.
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  • 1 min

TAP Air Portugal engages TransPerfect to…

  • Travel Weekly Group Ltd
  • 18 June 2025
✈️ TransPerfect partners with TAP Air Portugal to translate digital content into 12 languages using GlobalLink technology. TAP operates from Lisbon, connecting over 90 destinations, aiming to enhance multilingual communication for millions of travelers. GlobalLink, integrated with Adobe Experience Manager and Salesforce Connect, simplifies and accelerates content delivery. Sara Walter de Freitas, TAP's Digital Director, emphasizes meeting customer expectations, while TransPerfect's President, Phil Shawe, underscores commitment to supporting TAP and Portugal.
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  • 2 min

Payment gateway launches next-generation…

  • Travel Weekly Group Ltd
  • 18 June 2025
💸 Outpayce from Amadeus collaborates with a leading network airline to develop an automated reconciliation system, now deployed across the airline's operations. The system leverages native access to airline sales and payment data, achieving industry-leading reconciliation ratios with smart algorithms. It detects discrepancies, understands chargeback statuses, and prevents unpaid ticket issues. Outpayce's Reconciliation module, part of the Xchange Payments Platform, enhances accounting clarity and optimizes payment processes for airlines globally.
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  • 3 min

Phila Lorn of Mawn in Philadelphia wins James Beard Foundation Award for Emerging Chef of the year

  • Bret Thorn
  • 17 June 2025
🍽 Phila Lorn, chef and co-owner of Mawn in Philadelphia, won the 2023 Emerging Chef award at a James Beard Foundation gala in Chicago. Bûcheron in Minneapolis was named Best New Restaurant. The foundation, since 1991, adapted its awards to include social responsibility, boosting smaller markets. New beverage awards recognized Identidad Cocktail Bar (San Juan), Arjav Ezekiel (Austin), and Ignacio Jimenez (NYC). Key winners included Jungsik Yim (NYC) and Frasca Food and Wine (Boulder).
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  • 3 min

Behind the Code: The Dark Side of AI

  • Tony Loeb
  • 17 June 2025
💻 Carl Winston, from the Payne School at San Diego State University, addressed AI's impacts on hospitality at HITEC 2025, urging ethical scrutiny. AI's bias, data misuse, and job impact are immediate concerns. For instance, a 2023 study predicts AI could match a country's electricity use by 2030. AI reflects societal biases, and unchecked data can harm operations. Emphasizing transparent, inclusive AI practices, Winston advocates training staff and planning for tech failures to mitigate risks.
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What ‘slowcation’ means and how it will impact the future of travel

  • Guest Contributor
  • 17 June 2025
🌴 Travelers are embracing "slowcation," focusing on longer stays and local immersion over rapid itineraries. This trend, centered on emotional clarity and JOMO (Joy of Missing Out), prioritizes rest and familiar places. The hospitality sector is adapting by simplifying experiences, offering discounts for stays over 10 days, and promoting wellness. Remote work is also blurring travel boundaries. Travel brands can thrive by focusing on wellness, deeper connections, and designing experiences that prioritize simplicity and emotional rewards.
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  • 3 min

HT Talks Tech: Jurny CEO Luca Zambello

  • Tony Loeb
  • 16 June 2025
💻 Since 2020, Jurny has raised approximately $16 million in funding. Jurny launched Jurny Virtual in 2021, and its Management Operating System in 2022. In 2023, they introduced JurnyOS 2.0 and NIA, evolving into multi-agent tools in 2024. The latest, JurnyOS 3.5, offers advanced AI capabilities. Notable industry leaders, like Paul Tuscano, joined their advisory board. AI adoption is crucial, enhancing efficiency and personalization, with a potential 30% boost in guest retention through hyper-personalization.
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