TOP NEWS

📦 Lighthouse (formerly OTA Insight) acquired The Hotels Network, a Barcelona-based digital marketing firm founded in 2015. With a $370m fundraise from KKR, Lighthouse is expanding its services to AI-driven platforms. The Hotels Network has 20,000 client hotels in 100+ countries and reports a 32% increase in direct bookings for partners. CEO Sean Fitzpatrick aims to transform market intelligence into personalized booking experiences through direct sales channels.

💰 In revenue management, hotels aim to sell each room every day at the best price, not just at low prices. Fixed costs, such as rent, insurance, and staff salaries, are constant, while variable costs, like toiletries and laundry, vary with occupancy. Example calculations: fixed costs of $1,000,000 divided by 100 rooms and 365 days yield a daily fixed unit cost of $27 per room. Variable costs of $500,000 produce a variable unit cost of $14 per room per day. Revenue management balances fixed and variable costs (CostPAR) with revenue (RevPAR) to determine pricing. For instance, CostPAR of $41 and a RevPAR that exceeds it indicate profitability. Seasonal and demand variations impact pricing strategies; selling above variable costs, even by $1 or $2, covers some fixed costs during low-demand periods. Online reputation, influenced by guest reviews, affects visibility, bookings, and the potential to charge higher rates. A hotel with a well-managed revenue system and strong online presence can outperform competitors and maximize profits.

🔒 An ExpressVPN survey found that 7% of travelers experienced cybercrime, notably financial fraud and social media hacks. With guests increasingly concerned about digital privacy, hotels are challenged to balance personalized services with privacy, considering regulations like CCPA and GDPR. Transparency in data policies and offering privacy-centric stays, exemplified by Kempinski Hotels, are ways to maintain trust. Hotels providing secure Wi-Fi and respecting privacy may gain a competitive advantage in the travel industry, where trust and security are increasingly valued.