TOP NEWS

🏨 Accor added 293 hotels (50,000 rooms) to its portfolio in 2024, reaching 5,680 hotels and 850,000 rooms globally, with 1,381 properties (233,000 rooms) planned. Over 60% of 2025 openings are in MEA and APAC. Travel trends show 75% of travelers prioritize leisure trips and demand for resorts remains high. Accor achieved a 330% increase in eco-certified hotels by 2024. The PM&E Division expanded with notable openings and signings, with over 500 hotels globally. Luxury & Lifestyle openings averaged one per week, with over 280 properties in development. Accor One Living supports 7,000+ homeowners in branded residences. Orient Express will relaunch in April 2025 with the opening of Orient Express La Minerva in Rome.

🏨 Based on the American Hotel & Lodging Association's 2025 State of the Industry Partners Trends and Insights Report, the hotel industry is expected to add over 14,000 employees in 2025 but remain below 2019 staffing levels. Only Montana and Washington, D.C., may surpass their 2019 numbers. The industry faces staffing challenges, generational shifts, and rising expectations for personalized services. Technology, including AI, is playing a significant role in transforming the industry, as reported by companies like American Express, Ecolab, Encore, Hireology, Oracle, and Towne Park.

💸 Adobe's report reveals a 1,300% surge in U.S. retail site traffic from generative AI during Nov-Dec 2024, doubling every two months since Sep 2024. A related survey of over 5,000 U.S. consumers found 39% have used generative AI for online shopping, with 55% conducting research and 47% receiving product recommendations. Generative AI users exhibit 8% higher engagement, 12% more page views, and a 23% lower bounce rate than non-AI sources. Additionally, generative AI traffic conversion is up, only 9% less likely to convert compared to 43% in July 2024. Desktop devices account for 86% of generative AI traffic. The electronics and jewelry categories have the highest conversion. In travel, AI traffic increased by 1,700% with a 45% lower bounce rate. In financial services, there was a 1,200% increase, with AI users spending 45% more time browsing banking sites.

🏨 Hospitality industries face labor shortages, rapidly changing guest expectations, and a need for efficient operation. The Guest Journey Manager emerges as a new role to streamline the guest experience, replacing fragmented service, and maximizing revenue opportunities. This role blends technology, operations, and data to optimize the entire guest journey. Drivers for this role include a shift from service to experience, the integration of technology with human touch, and labor shortages. The Guest Journey Manager utilizes AI messaging, real-time monitoring, CRM, and automated systems to enhance guest satisfaction, driving revenue through better reviews, repeat bookings, and increased ancillary revenue. Success is measured by Net Promoter Score, Guest Lifetime Value, Ancillary revenue growth, and Guest Effort Score.

🏢 Q1 of an unspecified year shows ADR increasing, occupancy plateauing, and rising costs impacting the hospitality industry. Super Bowl, All-Star Weekend, and inauguration events provided an early lift, yet RevPAR indicates an upcoming moderation. Key insights include: slow occupancy growth with weekends outperforming midweek, rate importance with higher guest expectations, the significance of labor culture over financial incentives, urgent CapEx demands due to postponement, a cautious transaction market, and the still secondary role of tech and AI in guest loyalty. Q2 is set to reveal the true operational challenges as early tailwinds wane.

🏨 IHG Hotels & Resorts expanded in Europe since early 2024, adding nine brands in 13 countries, reaching over 1,100 open or in-pipeline hotels. Highlights include luxury and lifestyle brands like Six Senses and Kimpton, with over 100 open and 70 pipeline properties, and the InterContinental brand, with 225 global hotels, recently entering Serbia. Essentials brands, nearly 70% of IHG's European portfolio, grew with the Garner Hotels debut in Germany, the UK, Austria, and The Netherlands. The suites segment is also growing, with Candlewood Suites set to launch in Germany in 2025. Presently, IHG has 878 hotels open and 260 being developed across Europe.

🏨 Hospitality ON unveiled a map of new hotel openings worldwide over the past 10 days, including hotels from groups and chains. The map color-codes hotels that opened this week (yellow), those announced to open later in the year (blue), rebranded hotels reopening this week (green), and newly signed hotel projects slated for future opening (orange). The compilation aims to provide a snapshot of the hospitality industry's recent developments.

👨 Christy Haycraft entered the hospitality industry focusing on staff safety and well-being, particularly housekeepers. Mentors included Patricia Kavanaugh, known for building strong client relationships and George Winker, SVP of sales for North America, who excels in customer service and market understanding. The sector is increasingly valuing diversity and inclusion, enriching the guest experience and workplace environment. Progress in gender equality is seen with more women in leadership, driven by mentorship programs and supportive policies.