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🏨 Over 20 years, Franco Grasso’s team has assisted 2500+ properties in 30+ countries with hotel revenue management. Revenue management encompasses several factors like data, technology, and market segmentation to optimize hotel performance. Hotels employing strategic revenue management see benefits such as increased occupancy, profits, and harmonized operations. For instance, seasonal hotels can maximize revenue by extending operational periods and optimizing rates. An "ideal hotel" for revenue management, as described by Grasso, would be a 4-star property, well-located, and catering to both leisure and business travelers, without traditional amenities like a mini-bar.

💰 Accor's loyalty program, ALL, surpassed 100 million members since 2019, with 11 million new members in 2024. It trails Marriott Bonvoy (228M), Hilton Honors (210M+), IHG One Rewards (145M), and Wyndham Rewards (114M). ALL members spend 2x more than non-members, contributing to 33% of bookings. Accor plans to introduce 15 new partnerships in 2025 and continues to weave sustainability into its rewards, challenging giants like Marriott despite a smaller hotel footprint of over 5,600 properties.

???? In 2023, sports bettors wagered an estimated $15.5 billion on March Madness according to Statista. Host cities like Cleveland and Phoenix saw hotel revenues skyrocket by 227% and 109%, respectively, during the tournament weekends. Additionally, sports bars experienced a 25% increase in new visitors even without a dedicated sportsbook. Venue management technology is pivotal for optimizing space and profits, with dynamic seating tools and real-time adjustments being game changers. The tournament's duration of three weeks offers multiple opportunities for revenue, differentiating it from a one-off event like the Super Bowl. Operators are encouraged to integrate sports betting, employ dynamic pricing, and create alluring fan experiences to capitalize on the event's full revenue potential.

📱 Amadeus' "Travel Dreams" report, based on 6,000 travelers from the US, China, India, UK, France, and Germany, reveals 63% of hotel guests are willing to pay an extra 12% on average daily rates for specific features, potentially increasing revenue by over $5,300 per room annually. Business travelers prefer online/self-service check-in (71%) and 22% are open to paying with cryptocurrency or digital wallets. Leisure travelers value personalized service, with 50% prioritizing it and 52% agreeing to share personal data for tailored deals. The average loss per person due to lack of travel insurance is $1,210, with Chinese travelers estimating over $2,500. Virtual reality and AI are desired for pre-travel exploration and local recommendations by 82% of business and 66% of leisure travelers, respectively. The study's methodology included input from international travelers and interviews with industry executives, using Amadeus Demand360® data.

📈 The 100th edition of Tell, Martin Soler's newsletter, discusses AI in hotels, selling hotel spaces for coworking, and the importance of storytelling in the industry. The early adopters of AI in hospitality are said to learn and adapt quickly, leading the way for latecomers who might struggle to catch up. Data collaboration is key for personalized experiences, with a need for solid PMS, CRS, and CRM integration. Retail media is predicted to become a dominant advertising channel by 2030. Hospitality tech stacks require understanding of their components' relative importance, and APIs might soon be replaced by a faster Model Context Protocol (MCP) to improve integration and data exchange.

🏨 Hotel general managers (GMs) often focus on enhancing guest experiences and ongoing refurbishing but can fall into a "Groundhog Day Syndrome," missing opportunities for deeper exploration and innovation. Curiosity in GMs can drive improvements across operations, leveraging technology, AI, and business intelligence platforms for better guest attraction, experience, and revenue optimization. Lack of curiosity may lead to outdated practices, unoptimized revenue strategies, lost market share, and high staff turnover. Encouraging a culture of curiosity and innovation involves mentorship, learning new skills, and experimenting with new ideas. Embracing curiosity can result in higher profitability and better guest experiences.

📣 Hotels need to optimize their digital presence to maximize Return on Ad Spend. Audits should assess social media activity, review volume and recency, content quality, and tone of voice consistency. Travelers read 10-15 reviews, favoring those under three months old. High-quality images and engaging storytelling are essential, and brand personality guides should direct tone across all communication channels. Integrating social media, review management, and guest storytelling can convert initial interest into bookings.