UAE’s online travel market: A competitive battleground for OTAs
🏨 The UAE's hotel market is valued at $2.9 billion, with 44% ($1.276 billion) derived from online channels. Online Travel Agencies (OTAs) represent a $940 million sector, where Booking.com leads with a 54% share. The OTA hotel market is expected to grow at a CAGR of 11.1%, hitting $1.4 billion by 2028. Other key players include Agoda (18% share) and Expedia (21% share, $195 million GBV). The UAE's strategic location and digital adoption are pivotal for OTA market growth. (VIDEC study, Mar 20, 2025).
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