TOP NEWS

🏡 Influence Society, based in Paris, France, unveils Societies Quarterly, a 30-page visual report for hoteliers focusing on design and innovation in hospitality, to be published quarterly. The report aims to inspire exceptional guest experiences by blending luxury, design, and technology. Sébastien Félix, the founder and CEO, emphasizes it as a source of inspiration rather than a rulebook, guiding hoteliers to anticipate industry trends by also examining influences from outside hospitality. The first edition includes insights on AI, NFTs, and luxury trends, drawing inspirations from brands like Nike, Hublot, and Aston Martin. Download the first edition at [Influence Society](https://www.influence-society.com/2025-societies-quaterly-1).

📦 The Hotel Yearbook Annual Edition 2025 examines the transformation of the global hospitality industry, focusing on evolving guest expectations, new operating models, rapid technological change, and increased competition. It offers insights from experts to help hoteliers understand industry dynamics and provides best practices and emerging trends for success in the future.

💰 On March 12, 2025, the UAE hospitality industry faces disruption due to short-term rental properties, causing hotels to adapt by offering flexible pricing, redesigned rooms, and personalized services. Travellers' preferences for comfort and functionality have led to changes such as larger desks and work-friendly environments in hotels. The UAE government has implemented licensing and taxation for short-term rentals to maintain standards. Extended stays have grown in popularity, with hotels offering long-term stay packages, catering to business travellers and digital nomads. With local residents also hosting, the accommodation options have expanded, and the hospitality sector continues to innovate, merging the convenience of short-term rentals with traditional hotel reliability.

🛒 In the era of increasing automation, service teams, especially in retail and hospitality, are evolving to integrate technology with human expertise. Mike Groesch of NCR Voyix emphasizes the balance between automation and human oversight for seamless operations. Automation augments human roles, necessitating service personnel to adapt and manage advanced systems while prioritizing customer service. NCR Voyix's Aloha Cloud Platform exemplifies efficiency in hospitality by integrating operational touchpoints. Proactively, Stinker convenience stores implemented dual edge servers for POS infrastructure reliability. Labor shortages prompt businesses to retain personnel through training, development, automation of repetitive tasks, and recognition programs like Service Appreciation Celebrations. Continuous upskilling of service teams is advised to maintain operational efficiency and adaptability.

🏨 Marriott International stands as a prime example in digital marketing within the hospitality industry, leveraging AI-driven technology and personalized marketing through their Bonvoy loyalty program. They offer tailored recommendations, exclusive offers, and seamless booking experiences, fostering authentic connections via social media and their mobile app, which enhances convenience throughout the guest journey. The article emphasizes the necessity for the hospitality sector to invest in digital channels, build customer-centric strategies, and adapt to remain relevant in a rapidly evolving market.

🏨 Palladium Hotel Group restructures into two units: Lifestyle Brands and High Energy & All-Inclusive Business Units. Aiming for international growth, sales are projected to reach €1.2 billion in 2024, a 12% increase. The Spanish company operates 40 hotels across eight countries and its nine brands will now optimize brand management and profitability. Juan Serra leads the Lifestyle Brands unit, while Ana Morillo heads the High Energy and All-Inclusive unit. With €650+ million invested, six new openings are planned by 2026, focusing on the French market, which represents 6% of its European business.

🛆 Article published on March 11, 2025, offers a guide on reducing hotel Guest Acquisition Cost (GAC) and maximizing revenue. Tips include boosting direct bookings and understanding the calculation and measurement of GAC. Authored by Vanshikha Dhar and shared on Hotelogix Blog, the piece aims to assist hoteliers with cost-efficient strategies.

📈 Maximizing revenue in hotel meetings and events hinges on focusing on the number of delegates and their spending, not just room occupancy. The collaborative strategy involves Marketing to attract, Sales to convert leads, and Revenue Management to optimize pricing, forecasting, and availability. Key performance indicators (KPIs) include Total Delegates, Revenue per Delegate, and Delegate Revenue Share vs. Competition. Demand Calendar, a Hotel Business Intelligence tool, assists in aligning marketing campaigns, pricing strategies, and operations for profitability. Hotels adopting a delegate-centric approach should focus on delegate numbers, average spending, and integrate analytical tools for informed decision-making.